SEPTEMBER PROGRAM: To post or not to post…

It takes dedication 365 days a year to be an ethical PR professional, but the Public Relations Society of America recognizes each September as Ethics Month — a perfect opportunity to exercise the moral principles that guide our industry.

Join us on Thursday, September 20 at Mark’s Feed Store in the Highlands to hear from Dr. Karen Freberg, Ph.D., Associate Professor at the University of Louisville as she explores, “the game of social media” and how ethics play a vital role in today’s PR interactions.

 

TICKETS

Student – $10





PRSA Member – $25





Non-Member – $35





AUGUST PROGRAM: Positioning Yourself Online

The way you present yourself online can have a huge impact on your career.

From job search strategies to ongoing career advancement, this month’s program will take a deep dive into how you can best position yourself online to reach your next career milestone.

You’ll hear from a panel of senior HR professionals currently working with the Brown-Forman Corporation and Yum! Brands Inc., and enjoy the opportunity to ask questions and get one-on-one feedback.

11:30am: Networking / Lunch
12 – 1:00pm: Panel Discussion


TICKETS

PRSA Member





 

Non Member





PITCH TANK

Inspired by the critically acclaimed television show Shark Tank, PRSA Bluegrass is pleased to announce it’s next monthly program, PITCH TANK!

Reinvigorate your PR game by presenting your latest pitches to the sharks in the tank — aka. a panel of leading local news editors and journalists!

There’ll be drinks, networking, and lots of camaraderie as you stand up and share your next great story with some of Louisville’s titans of media. Fine tune those storytelling skills and increase your chances of landing great coverage through real-time questions and feedback.

Who knows….maybe the sharks will fight over yours for a piece of the PR action!

 

July 19, 2018

4 p.m. – Cocktails & Networking

5 p.m. – The Pitching Begins!

Old 502 Winery, 120 S 10th St, Louisville, KY 40202

 

PRSA Member – $25





 

Non-Member – $35





MEET THE MEDIA: Insider Louisville Edition

 

Join us in downtown Louisville on Thursday, June 21 for the latest edition of our ever-popular MEET THE MEDIA networking event series.

This month, we’ll be getting to know some of the writers and editors at one of Louisville’s most vibrant and indispensable news sources, Insider Louisville.  We’ll dig deeper into the publication’s recent nonprofit transition and chat with their experts about how sponsored content can fit into an overall PR strategy.

Weather permitting, this glimpse inside Insider Louisville will also be happening on the company’s awesome outdoor patio — so don’t forget your shades!

 

Thursday, June 21, 2018

11:30 a.m. – Networking

Noon – 1 p.m. – Program

 

@ Insider Louisville

200 South Fifth Street, Suite 300N, Louisville KY 40202


RESERVE YOUR TICKETS TODAY!

PRSA Member – $25





Non Member – $35





We Need a New Website!

*FOR FULL DETAILS: PRSA Bluegrass Website Redesign RFP_May 2018*

PROJECT OVERVIEW

PRSA Bluegrass is seeking a vendor to design, develop, and launch a new website for the local organization. Our current website is approximately five years old and attracts around 10,000 total visits annually. Social media is a significant traffic driver, but many users also find bluegrassprsa.org through organic search or direct link promotions of our networking events.

The selected vendor will work alongside PRSA Bluegrass’ Communications Chair to:

  • Analyze our existing sitemap, and create a new wireframe
  • Overhaul all design elements
  • Migrate membership, event, news, and blog data
  • Create user-friendly training materials to facilitate Board transitions year over year
  • Test, review, and launch the new website

 

KEY DETAILS

RFP distributed: May 1, 2018

Responses due: May 31, 2018

Budget Range: $5,000 – $7,500

 

CONTACT

Abigail Varner, PRSA Bluegrass Board Member & Communications Chair

Email: avarner@bch.com 

DEALING WITH A DATA BREACH

Target.  Home Depot.  Jimmy Johns.

What do these companies have in common? They’ve all been victim to data breaches that resulted in their customers’ information being stolen. And as technology continues to advance, data breaches will continue to occur — as will the need for organizations to repair consumer relationships. That’s where PR comes in.

Join us Friday, May 18, at Stites & Harbison for 

DEALING WITH A DATA BREACH

We’ll hear from a panel of seasoned cyber security experts from the FBI, Carla Blanton Consulting, the Kentucky Derby Festival, and the region’s leading Data Security attorneys.

11:30 a.m. – Networking

12:00 p.m. – Program Begins

Stites & Harbison, PLLC. 400 West Market Street, Louisville, KY 40202


TICKETS

Members: $25





 

Non-Members: $35





Heaven Hill Brands seeking Communications Intern

 

Heaven Hill Brands — the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon —  is seeking to add an intern to its Communications department.

The Communications Intern will support the external and internal communications verticals within Heaven Hill, working directly with various creative professionals on all levels. The position requires someone who can own and manage projects from start to finish while contributing to a supportive work environment and culture of accountability. It will require a person who can develop and implement strategies quickly and creatively in a fast-paced environment while maintaining a positive attitude. This position reports to the Communications department leads.

The ideal candidate aspires to pursue a career in public relations, strategic communications, or digital marketing and possesses the following core qualities:

WHAT WE ARE LOOKING FOR:

– Ability to work in a team and be a self-starter
– Strong project management and organizational/time management skills
– Able to manage multiple competing priorities
– Strong attention to detail
– Strong creative and analytical thinking, and problem-solving skills
– Comfortable expressing ideas in a group setting
– Strong oral and written communication skills, particularly under deadline pressure
– Technical appetite and competence. Proficient in Microsoft Word, PowerPoint, and Excel
– Capacity to travel as needed (approximately 5-10% of time)

EDUCATION: Pursuing Bachelor’s Degree or equivalent in communications, marketing, public relations, journalism, or other related field

EXPERIENCE: None required!

To be considered, please send a resume and cover letter to Josh Eckhardt at jeckhardt@heavenhill.com

Bandy Carroll Hellige: Social Media Specialist

Social Media Specialist

Louisville public relations agency Bandy Carroll Hellige (bch.com) seeks a Social Media Specialist to plan, manage and evaluate social media activities for clients, in coordination with BCH’s Brand Experience and Brand Management teams.

 

Responsibilities:

  • Plan and manage social media activities on behalf of clients
  • Write and produce proprietary content for social media
  • Develop, implement and manage paid social media campaigns, including sponsored content, promoted posts, ad sets
  • Proactively monitor social media communities as well as manage engagement
  • Manage and monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns
  • Regularly provide insights gained from social media monitoring into Brand Management team, to help them evolve strategies in a timely fashion
  • Monitor trends in social media tools, trends and applications
  • Follow developments in client industries in order to implement relevant communications strategies
  • Assist in development of social media strategy for clients
  • Participating in client or vendor meetings, as assigned
  • Manage relationships with outside vendors utilized to support client projects

 

Qualifications:

  • Minimum 2 to 3 years of relevant experience
  • In-depth knowledge of applying social media as marketing communications channels, including managing paid and sponsored content campaigns
  • Proficiency in writing in distinctive and appropriate brand voice on behalf of clients
  • Strong project management and organizational skills
  • Ability to research and process broad and diverse information in order to understand client’s subject matter and write and produce relevant content
  • Ability to effectively communicate information and ideas in written and verbal format, build and maintain relationships and work in team environment

 

Qualified candidates should send resume and work samples to Matt Kamer, mkamer@bch.com.

ResCare: Public Relations Consultant

ResCare

Title: Public Relations Consultant

Job Category: Communications & Marketing

Line of Business: Resource Center Services

About ResCare

Join us in transforming peoples’ lives and their communities! ResCare is a one-of-a-kind human services company offering services for people with intellectual and developmental disabilities, home care for seniors, as well as education, vocational training, and job placement for people of all ages and skill levels. Right now, we have an exciting opportunity for you to join our team as a Public Relations Consultant.

Are you passionate about helping others? Dont miss this opportunity to find career success and fulfillment while you help people reach their highest level of independence! Apply today! ResCare. Where Care Meets Career.

Public Relations Consultant Responsibilities

The ideal candidate will have 5 years of corporate or non-profit agency experience in PR with excellent media relations, community relations and storytelling experience with strong strategic PR background.

Essential Job Responsibilities:

Work cross-functionally with marketing and internal communications. Experience in brand building and managing communications strategies.

  • Strategic storyteller and creative thinker who’s always pondering the headline
  • High levels of energy, enthusiasm, initiative, flexibility and commitment
  • Executing integrated PR campaigns across multiple channels
  • Management, tracking and reporting of integrated campaigns based on defined goals
  • Proactive media pitching, managing media relations and crisis communications situations
  • Developing community relations programs and help to drive PR and media activities for local communities where ResCare serves
  • Helping drive trend story ideas/pitches across multiple properties
  • Developing and managing company’s brand strategy with social media content and execution
  • Prioritizing and assigning deliverables, ensuring all deadlines are met
  • Contribute to creative brainstorming sessions and brand strategy
  • Organize and execute press activities
  • Maintain positive headlines in targeted media outlets by distributing methodical, tiered announcements and storytelling that will continuously trigger curiosity and desire for a deeper look.

Specific Requirements

  • Bachelor’s degree preferred, preferably in Marketing, Communications or Journalism
  • Five years of corporate, public sector and/or social marketing and CSR experience
  • Superior writing and editing skills (specifically regarding press materials), with strong knowledge of AP Style
  • Proficiency in Adobe and Office programs: Microsoft Word, Excel, PowerPoint, Photoshop, Illustrator Deadline-driven self-starter with good judgement and a strong attention to detail

Additional Information

Benefits

In addition to meeting your passion for making a difference in people’s lives and career advancement, opportunities you may also be offered:

  • Competitive pay based on experience
  • Medical, Dental, Vision Benefits
  • Suite of voluntary insurance options
  • 401(k)
  • Paid Time Off
  • Holidays
  • Performance incentives
  • Company Discount Purchasing Program
    • Cell phone Service
    • Ford and Chrysler Automobiles
    • Furniture
    • Appliances
    • Staples discounts
  • Employee Assistance Program
  • Legal Assistance Program
  • Tuition Reimbursement

Don’t miss this opportunity to find career success and fulfillment while you assist people to reach their highest level of independence.

ResCare is an Equal Opportunity Employer. ResCare does not discriminate against any person on the basis of gender, race, color, national origin, religion, disability, age, veteran status, gender identity or sexual orientation in admission, treatment, or participation in its programs, services and activities, or in employment, or on the basis of gender in its health programs and activities.

9901 Linn Station Rd FL 6 – 11, Louisville, KY 40223-3824 USA

ResCare: Internal Communications Consultant

ResCare

Title: Internal Communications Consultant

Job Category: Communications & Marketing

Line of Business: Resource Center Services

About ResCare

Join us in transforming peoples’ lives and their communities! ResCare is a one-of-a-kind human services company offering services for people with intellectual and developmental disabilities, home care for seniors, as well as education, vocational training, and job placement for people of all ages and skill levels. Right now, we have an exciting opportunity for you to join our team as a Internal Communications Consultant.

Are you passionate about helping others? Dont miss this opportunity to find career success and fulfillment while you help people reach their highest level of independence! Apply today! ResCare. Where Care Meets Career.

Internal Communications Consultant Responsibilities

The Internal Communications Manager should be employee engagement-focused, proactive and strategic in approach, as well as suited for a fast-paced, demanding environment.

Essential Job Responsibilities:

  • Work independently to identify communications content that builds engagement and a positive transparent culture of communication with internal audiences across all lines of business.
  • Create a seamless flow of information from top-down and bottom-up that results in team members receiving important information from leadership (changes, goals, values) and leadership understanding needs of team members.
  • Build and leverage employee feedback channels, monitor in real-time, and analyze data from regular surveys.
  • Propose and apply best practices to extend reach and engagement, and improve delivery methods and frequency.
  • Build consensus across cross-functional teams to achieve business objectives.

Specific Requirements

  • Develop and implement internal communication strategies that drive awareness and understanding, and connect employees to the organization’s mission and key messages.
  • A passion for storytelling and strong content development experience.
  • Ability to measure the impact of internal communications, and use the data as feedback to guide and adjust strategy as needed.
  • Strong creative writer that can help shape the internal comms narrative and effectively communicate without significant editing.
  • Work effectively across many functions to influence, manage, and drive communications narratives across the internal organization. Collaborate with global teammates to provide consistent communications to employees in remote offices and effectively share updates, such as team changes or executive visits.
  • Work calmly and maintain good judgment in fast-paced environment. Ability to adapt quickly and prioritize depending on the circumstance. Detail-oriented and highly organized with the ability to manage multiple, high-stakes projects and deliverables.
  • Strong ability to build cross-functional relationships and influence without authority across all levels and functions

Minimum qualifications:

  • BA/BS degree or equivalent practical experience
  • 5 years of relevant experience
  • Experience developing communications programs that inform and engage employees
  • Exceptional written and verbal communication skills, with creative ability to translate ideas into clear, compelling messaging

Additional Information

Benefits

In addition to meeting your passion for making a difference in people’s lives and career advancement, opportunities you may also be offered:

  • Competitive pay based on experience
  • Medical, Dental, Vision Benefits
  • Suite of voluntary insurance options
  • 401(k)
  • Paid Time Off
  • Holidays
  • Performance incentives
  • Company Discount Purchasing Program
    • Cell phone Service
    • Ford and Chrysler Automobiles
    • Furniture
    • Appliances
    • Staples discounts
  • Employee Assistance Program
  • Legal Assistance Program
  • Tuition Reimbursement

Don’t miss this opportunity to find career success and fulfillment while you assist people to reach their highest level of independence.

ResCare is an Equal Opportunity Employer. ResCare does not discriminate against any person on the basis of gender, race, color, national origin, religion, disability, age, veteran status, gender identity or sexual orientation in admission, treatment, or participation in its programs, services and activities, or in employment, or on the basis of gender in its health programs and activities.

9901 Linn Station Rd FL 6 – 11, Louisville, KY 40223-3824 USA