MEET THE MEDIA!

Back by popular demand, our Meet The Media series returns January 18th with a visit to The Courier-Journal’s headquarters in downtown Louisville.

Take part in an exclusive Q&A with Executive Editor, Joel Christopher, get more insight into how editorial decisions are being made today, and learn how you can improve your pitches to secure more successful coverage in the future.

Don’t miss this unbeatable opportunity to strengthen your relationships with members of the media at The Courier-Journal and to connect with professional communicators working in your community!

Thursday, January 18, 2018

  • 11:30 a.m. – 12:00 p.m.      Networking
  • 12:00 p.m. – 1:00 p.m.        Luncheon & Program

The Courier-Journal 

525. W Broadway, Louisville, KY

TICKETS

If you are register more than one attendee, please email all names of attendees to info@bluegrassprsa.org or if name of attendee name is different from PayPal account name, please email correct name to info@bluegrass.org

Registration is Closed! Check back for our February Program!

Campbellsville University: Job Opportunities and Some International Networking

Part-time employment opportunities:

Ever considered teaching college? If so, Campbellsville University (CU) may be for you.

1) CU’s seeking an adjunct instructor for one Public Speaking course this fall on the main campus in Campbellsville, KY.
2) CU’s seeking adjunct instructors to teach in its Mass Communications program at its Louisville location in 2016.

Must have a master’s degree, preferably in Journalism, Public Relations, Mass Communications or a related field. Interested? Please contact Rande Swann, at RandeSwann@gmail.com or call/text 502-592-2677.

 

Chat with Chinese Communicators:

Ever wondered how communicators abroad work? Well, Campbellsville University (CU) can help answer that. CU is hosting a delegation of Mass Communications college professors from Hubei, China in mid-September. The professors are visiting the U.S. to learn more about messaging via news gathering and reporting, public relations, social media and how these converge to inform our citizenry. If you’re interested in meeting the delegation, please contact Rande Swann at RandeSwann@gmail.com or call/text 502-592-2677.

December 2017 Program

Join the PRSA Bluegrass Chapter for our Holiday Mingle event to celebrate another great year as a chapter. Guests will enjoy casual networking, appetizers, and happy hour sponsored by the Louisville Convention and Visitors Bureau (LCVB). In true Louisville style, the signature cocktail for the evening will be the Old Fashioned. LCVB will also provide a special holiday gift for all attendees.
Thursday, December 14th
Networking – 4:30 p.m.
Closing – 6:30 p.m.
Register Now!
PRSA Member

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Non Member

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Ali Center – Communications and Marketing Associate

Application Close Date: July 27, 2015

Job Description Summary: The Communications and Marketing Associate will be responsible for the support of the organization’s Communications, Public & Community Relations, and Marketing functions.

Position Responsibilities (not all inclusive):

Communication

  • Creates and edits content for print and digital communiqué, including the Ali Center web site and E-newsletters.
  • Contributes to social media planning, posting, expansion, and analytics.
  • Other support relating to Ali Center events, projects, activities, reporting, and correspondence.

Media/Public/Community Relations

  • Writes media advisories, press releases, social media posts, and other online and print copy that will provide positive publicity and press for the Ali Center.
  • Supports media relations function via questions, photo requests, information.
  • Tracks media coverage through reporting system.

Marketing

  • Work cross-functionally with other departments to promote Center-related programs and events and works to ensure new audience development that helps drive attendance.
  • Develops/expands tourism-related database, including the production of a new monthly E-newsletter to group tour audience.
  • Handles advertising requests and liaises with graphic designer.

Minimum Qualifications: Bachelor’s degree in journalism, marketing, communications, or related field. Minimum of two years of communications/public relations/marketing experience.

Send resumes to: jellis@alicenter.org

June 2015 Luncheon

Gathan Borden

Director, Brand Marketing and Advertising

Louisville Convention & Visitors Bureau

“If You Build It, They Will Come”

 

Marketers are tasked with doing more with less. And social media continues to be a marketing tool that organizations still struggle with when it comes to investing dollars and allocating resources. In this presentation, we will discuss how to organize and build an internal social media team using everyday employees and/or industry partners.

 

At the next PRSA Bluegrass luncheon, attendees will walk away with concepts and ideas on how to improve team performance and how to streamline social processes.

Gathan D. Borden is the Director of Brand Marketing and Advertising for the Louisville Convention & Visitors Bureau. In this role, he is responsible for the overall advertising, branding, marketing and social media strategies for the city of Louisville in regards to travel and tourism. He received a Bachelor’s of Business Administration (B.B.A.) with a double major in Business Management and Business Marketing from the University of Kentucky, and a Master’s of Business Administration (M.B.A.) from Webster University.

In 2013, he was honored to be a “40 under 40” recipient by Business First of Louisville, given to the top forty leaders under the age of 40 in the city of Louisville. Within the hospitality industry, Gathan has completed the Certified Hospitality Digital Marketer (CHDM) program through Hospitality Sales & Marketing Association International, and been awarded the “Top 40 under 40” award by both CONNECT and Rejuvenate magazines, as one of the hospitality industry’s up and coming future leaders in 2011.

He currently sits on the Board of Directors for the PRSA Travel & Tourism Section. He has been featured in the Who’s Who in Black Louisville publication, honoring the city’s professional, community and civic leaders, and in 2008, he was awarded the “Hot Ten Award” by the American Advertising Federation of Louisville, given annually to the top 10 local advertising professionals under the age of 30 in Louisville. As a speaker on behalf of Louisville, he speaks to local and regional organizations and associations on the importance of tourism and how the Louisville Convention & Visitors Bureau economically impacts the community. He is also a frequent speaker at local, regional and national tourism industry conferences.

 

 

When:  Thursday, June 25

Networking: 11:30 a.m. – 12:00 p.m.

Program:  12:00 p.m. – 1:00 p.m.

 

Where:  Bristol Bar & Grille

614 W. Main St.

Louisville, KY  40202

 

Thanks To Our Sponsor:  Kentucky Farm Bureau

www.kyfb.com

 

 

 

 

REGISTER NOW


Member: $25


Non-member: $35


Student: $17


KY Assn. of Electric Cooperatives – Vice President of Strategic Communications

Kentucky Association of Electric Cooperatives, Louisville, KY

Reports to: CEO/President

This position will be responsible for the planning and direction of all media relations related to Kentucky Association of Electric Cooperatives (KAEC) and Kentucky Living Magazine.  Leading internal communications; developing and maintaining business and community partnerships and programs which support strategic initiatives; overseeing the planning and implementation of the company’s marketing and advertising program; responsible for planning and implemententing the company’s brand standards and positioning documents; furthering KEAC goodwill; and communicating KAEC’s mission and values to its customers.  Responsible for representing KEAC at State and Local Government levels to communicate and advocate KAEC’s position on a variety of issues including informing elected Officials/constituents of key business decisions.

 

Essential Job Functions

Oversee all corporate media relations communications; develops communication plans for major community impacts; identify media opportunities and coordinates media releases.

Serve as the company’s primary spokesperson to media outlets; lead KAEC communications with key constituent groups on key KAEC projects and initiatives.

Develop, implement and provide education programs to support Cooperatives.

Cultivate and maintain professional relationships and communication with internal and external Cooperative groups and staff.

Plan, manage and oversee all corporate events, programs, and sponsorships and ensure alignment with strategic plan initiatives:

•             Directs the Kentucky Rural Electric Youth Tour program that organizes an annual group trips to Frankfort, KY and Washington D. C.

•             Oversees kaec.org website.  Assures it achieves KAEC goals.  Collaborates with all segments of KAEC to make sure Website carries our association goals.

Produce and/or provide oversight for internal and external communications including:

•             Employee meetings

•             Annual report

•             Social media applications

Leads, mentors, coaches and develops Communications and Kentucky Living teams. Evaluate process employees and ensure they are fully trained and technically competent.

Collaborates with members with group on budgets, long-range planning, and coordination of legislative affairs, grassroots action, and other electric co-op industry issues to maintain Kentucky Living as a major KAEC service to member systems.

Nurtures, develops and carries out programs of community and media relations to achieve strategic image, branding, and general program goals of KAEC and its members. Creates appropriate rationale, recommends structure, budget, and business plan.

Coordinate and implement the company’s marketing and advertising programs.

Design and create brochures, and guide with expertise in other processes in the development of communications pieces for the public.

Develop and analyze written/audio/video communications evaluating the potential impact of the message on the intended audience.

Compose written correspondence, report, graphs and exchange of information for both internal and external customers.

Make formal presentations proposing new alternatives or ideas to diverse audiences, utilizing effective platform skills, public participation philosophies, and projecting a positive image.  Integrate appropriate audio visual aids and tools to enhance message.

All other duties as assigned.

 

Qualifications

Bachelor’s degree, preferably in Communications or Public Relations

Ten (10) years of experience in media relations, corporate communications, public relations or closely related area; and

Seven (7) years management experience with direct responsibility/accountability for the work of others;

Knowledge/understand of Strategic Communications responsibilities as applied to Public Information, Corporate Communications, and Media Relations;

and working knowledge of Microsoft Office Suites products

 

Interested applications should visit our website at www.kaec.org and follow the Career Link in lower right hand corner to apply. 

Editor, KFB News

Publish and edit Kentucky Farm Bureau News, as well as assist in the planning and execution of a full-range public relations and media relations programs covering the agricultural advocacy and other activities of Kentucky Farm Bureau.

To apply:  www.kfbjobs.com > View Career Opportunities > Enter code 2941 > Click “Show Postings”

PRSA Bluegrass – Chapter Administrator

The PRSA Bluegrass Chapter is seeking candidates for the position of Chapter Administrator. This position offers a regular monthly payment of $500 for approximately 15-20 hours of assistance per month. See the job description here.

If interested please email resume to info@bluegrassprsa.org by close of business Friday, May 29.

 

How accreditation can help your career

Advance your career by distinguishing yourself among PR’s best; pursue your accreditation in public relations. Learn what the APR has done for local professionals across multiple markets and disciplines. Join the Public Relations Society of America’s Bluegrass Chapter Wednesday, May 13, 6-7 pm, Leadership Louisville Center, 732 W. Main Street. Comments will be offered by Kristy Trenaman, APR, Communication Leader for Humana’s Provider Development Center of Excellence and Greg Wathen, APR, President and CEO of the Economic Development Coalition of Southwest Indiana. The event is free but we ask you to register by emailing your name and phone number to Angela Billings, MBA, APR at angela.billings.apr@gmail.com or calling her at 502-319-3189.

The Fund for the Arts – Communications and Engagement Manager

About Us
The Fund for the Arts Vision is to create a great American city, through the Arts. A leader locally and nationally, the Fund for the Arts raises more than $8 million annually through the generosity of more than 20,000 donors. The Fund for the Arts invests in the Arts for community impact through economic development, educational attainment and a greater quality of life. We lead innovation, inspire excellence and promote effective resource utilization. We build bridges and identify shared opportunity. You will join a team comprised of empowered and talented individuals:  results-driven fundraisers, passionate donor stewards and strategic community connectors who believe in the power of philanthropy and envision a stronger, more vibrant community through the Arts.

About the Job
The Communications and Engagement Manager is an integral member of the leadership team, helping to maintain a consistency of identity and cultivate relationships with media and partners in order to tell a comprehensive Fund for the Arts story to the community.

  • Position reports directly to President & CEO

Responsibilities:

  • Work with the CEO to develop and implement an integrated strategic marketing and communications plan to increase public awareness of the Fund for the Arts throughout the region
  • Develop and oversee annual marketing and communications budget
  • Develop short and long term accountability metrics and time lines for marketing and communications
  • Coordinate vendor relationships as they relate to marketing/communications:  copywriting, design, videographers, photographers, social media, etc.
  • Develop marketing materials including:  presentations, newsletters, photos, videos, and any other medium required to effectively market the Fund for the Arts
  • Create content for online properties that engage our target donors
  • Cultivate and manage partnerships for in-kind marketing and communications services
  • Build media relationships and distribute key organizational success stories and messages through press releases and other relevant marketing platforms
  • Build relationships with marketing staff of regional attractions to increase partnerships with Arts organizations and donor rewards benefits
  • Work with Board of Directors to develop opportunities for opinion editorials about the Arts
  • Act as liaison with marketing and communications staff of local Arts groups
  • Seek out relevant award opportunities / write and submit applications
  • Manage promotional giveaways to create awareness and build the Fund for the Arts brand
  • Coordinate the annual Arts Showcase as well as the Campaign Celebration
  • Develop a “Volunteer in the Arts” campaign
  • Other marketing, communications projects as required

About You – Qualifications and Characteristics Needed

  • Ability to develop strong relationships with media and marketing peers throughout the Arts community
  • Aptitude for independent and cooperative decision making as well as proactive creative and strategic thinking
  • Ability to adapt to change, perform under pressure and prioritize
  • Goal-driven, results-oriented collaborator
  • Comfortable with digital communications including:  social, email marketing, website management
  • Excellent written, oral, interpersonal and analytic skills
  • Must have a Bachelor’s degree in Marketing or other related field
  • Must have at least 5 years practical experience in public relations, marketing, planning and execution

About Your Benefits and Compensation

Competitive compensation and benefits, commensurate with experience.

Please send the following for consideration:

  • A letter defining why you are interested in working for the Fund for the Arts and what skills and experience you will bring to the organization.
  • Résumé
  • Salary requirements

 

If you are interested, please send items for consideration to:  Sibel Solagan at ssolagan@fundforthearts.com by February 20, 2015.