We Need a New Website!

*FOR FULL DETAILS: PRSA Bluegrass Website Redesign RFP_May 2018*

PROJECT OVERVIEW

PRSA Bluegrass is seeking a vendor to design, develop, and launch a new website for the local organization. Our current website is approximately five years old and attracts around 10,000 total visits annually. Social media is a significant traffic driver, but many users also find bluegrassprsa.org through organic search or direct link promotions of our networking events.

The selected vendor will work alongside PRSA Bluegrass’ Communications Chair to:

  • Analyze our existing sitemap, and create a new wireframe
  • Overhaul all design elements
  • Migrate membership, event, news, and blog data
  • Create user-friendly training materials to facilitate Board transitions year over year
  • Test, review, and launch the new website

 

KEY DETAILS

RFP distributed: May 1, 2018

Responses due: May 31, 2018

Budget Range: $5,000 – $7,500

 

CONTACT

Abigail Varner, PRSA Bluegrass Board Member & Communications Chair

Email: avarner@bch.com 

PR BOOTCAMP

 

This remarkable event will boost your skills, challenge your thinking, and propel you toward tackling the next big challenge as a communications practitioner. Share the experience with a wide range of regional professionals, and take advantage of the unbeatable opportunity to forge new connections and strengthen your network.

PR BOOTCAMP includes a complimentary breakfast, Q&A time with keynote speakers, and a first-look at the newly renovated Leadership Louisville Center, a world-class destination for leadership development.

SPEAKERS

  • Maria Paris – Yum! University
  • Mark Murdock – Kindred Healthcare, Board Member of SocialMedia.org
  • Katie Delaune – LG&E & KU
  • Sabrina Sebastian PetFirst Pet Insurance
  • Lisa Zangari – Leadership Louisville

PROGRAM SCHEDULE

  • 7:30 – 8:15amCheck-In, Breakfast, Networking
  •  8:15 – 9:45amYUM! University: Presenting with Impact – Maria Paris

Presentation skills are critical in the communications profession. This session, led by Maria Paris from YUM! Brands, will help you achieve breakthrough results with your next big presentation by helping you better understand your personal presence, sharing ways you can minimize stress and stage fright, and share tips on how to effectively demonstrate authenticity at every turn.

 

  •  10 – 11:00am: Social Media for Business  Mark Murdock, Sabrina Sebastian & Katie Delaune

In a few short years, social media has emerged as a vital marketing initiative for businesses of all sizes. Featuring the expertise of Mark Murdock from Kindred Healthcare, Sabrina Sebastian from PetFirst Pet Insurance, and Katie Delaune from LG&E & KU, this session will share the inside scoop on today’s most successful strategies for leveraging the power of social media in today’s competitive business market. Learn how to build trust and disseminate great content to help your business grow.

 

  • 11:15am – 12:30pm: Lead Like a Boss  Lisa Zangari

This interactive session is designed for accomplished professionals who want to take their career to the next level. Led by Leadership Louisville’s Lisa Zangari, participants will explore behaviors that lead to individual success and create an action plan that equips them for greater career responsibility. This course utilizes the powerful and solution-based curriculum from Marshall Goldsmith’s book, What Got You Here Won’t Get You There, combined with principles of emotional intelligence and the rigor of change management.

 TICKETS
$65 Members




$85 Non-Members




$45 Students




LOCATION
Leadership Louisville Center, a world-class destination for leadership development
707 West Main Street
Louisville, KY 40202

PARKING is available along Main Street via parking meters, in the Louisville Slugger Museum garage on 8th Street, and the KY Science Center parking lot at the intersection of River Road and 8th Street.

 

2018 PR BOOTCAMP sponsored by: 

NEWSMAKERS PANEL CRISIS COMMUNICATION: 2018 LOUISVILLE FLOOD

PRSA Bluegrass is back! Join us on Thursday, March 22 for a Newsmakers Panel you won’t want to miss—because this time, we’re talking Crisis Communications and the 2018 Louisville Flood.

Learn more about the critical role public relations plays in helping our local communities mitigate risk and improve the quality of response efforts during crisis situations.

Featured panelists include:

  • Marc Thomas, Collections Systems Director at Louisville Metropolitan Sewer District
  • Sheryl Lauder, Communications Program Manager at Louisville Metropolitan Sewer District

The HOT story…

In the fourth week of February 2018, massive amounts of rain poured down on Louisville, drenching neighborhoods, businesses, industrial districts, parks, roadways, and more. As a result, Louisville’s Metropolitan Sewer District (MSD)—the organization charged with maintaining and modernizing the city’s flood-protection systems—was thrust into the spotlight of breaking news.

Join us Thursday, March 22, to hear directly from MSD officials and to get exclusive, behind-the-scenes insight on how they weathered the storm.

*Be sure to join us at 11:30am for an opportunity to network before the panel begins promptly at noon!

 

Thursday, March 22, 2018

11:30am:              Networking

12pm noon:        Luncheon & Program

 

Bristol Bar & Grill Downtown

614 W Main Street

Louisville, Kentucky

 

February Program – NEWSMAKERS PANEL: CRISIS COMMUNICATIONS

THIS EVENT HAS BEEN POSTPONED!

When it rains it pours…especially in Louisville!

Due to the region’s recent emergency weather, this event has been postponed. We apologize for any inconvenience, but look forward to catching up with the crisis communications team at Louisville Metro Sewer District at a later date.

Anyone who has already purchased a ticket will be able to apply their registration to another one of our compelling monthly programs later in 2018. Please keep an eye on your email for further details or email us with any questions at info@bluegrassprsa.org.

______________________________________________________________________________________________

PRSA Bluegrass is back! Join us on Tuesday, February 27th for a Newsmakers Panel you won’t want to miss—and this time, we’re talking Crisis Communications.

Learn more about the critical role communications plays in helping our local community mitigate risk and improve the quality of our response efforts during crisis situations.

Featured panelists include:

  • Marc Thomas, Collections Systems Director at Louisville Metropolitan Sewer District
  • Sheryl Lauder, Communications Program Manager at Louisville Metropolitan Sewer District

The HOT story…

On Wednesday, August 30, 2017, a section of roadway on the corner of Main Street and Hancock in downtown Louisville caved-in due to a collapsed sewer pipe. The collapse was the result of a failing, 70-year old, 102-inch concrete sewer pipe that carries approximately one-third of the wastewater flow generated in Louisville Metro. As such, repairing this piece of infrastructure was vital to the health and environmental safety of our community.

 

Be sure to join us at 11:30am for an opportunity to network before the panel begins promptly at noon!

Tuesday, February 27, 2018

11:30am:              Networking

12pm noon:        Luncheon & Program

 

Bristol Bar & Grill Downtown

614 W Main Street

Louisville, Kentucky

MEET THE MEDIA!

Back by popular demand, our Meet The Media series returns January 18th with a visit to The Courier-Journal’s headquarters in downtown Louisville.

Take part in an exclusive Q&A with Executive Editor, Joel Christopher, get more insight into how editorial decisions are being made today, and learn how you can improve your pitches to secure more successful coverage in the future.

Don’t miss this unbeatable opportunity to strengthen your relationships with members of the media at The Courier-Journal and to connect with professional communicators working in your community!

Thursday, January 18, 2018

  • 11:30 a.m. – 12:00 p.m.      Networking
  • 12:00 p.m. – 1:00 p.m.        Luncheon & Program

The Courier-Journal 

525. W Broadway, Louisville, KY

TICKETS

If you are register more than one attendee, please email all names of attendees to info@bluegrassprsa.org or if name of attendee name is different from PayPal account name, please email correct name to info@bluegrass.org

Registration is Closed! Check back for our February Program!

Campbellsville University: Job Opportunities and Some International Networking

Part-time employment opportunities:

Ever considered teaching college? If so, Campbellsville University (CU) may be for you.

1) CU’s seeking an adjunct instructor for one Public Speaking course this fall on the main campus in Campbellsville, KY.
2) CU’s seeking adjunct instructors to teach in its Mass Communications program at its Louisville location in 2016.

Must have a master’s degree, preferably in Journalism, Public Relations, Mass Communications or a related field. Interested? Please contact Rande Swann, at RandeSwann@gmail.com or call/text 502-592-2677.

 

Chat with Chinese Communicators:

Ever wondered how communicators abroad work? Well, Campbellsville University (CU) can help answer that. CU is hosting a delegation of Mass Communications college professors from Hubei, China in mid-September. The professors are visiting the U.S. to learn more about messaging via news gathering and reporting, public relations, social media and how these converge to inform our citizenry. If you’re interested in meeting the delegation, please contact Rande Swann at RandeSwann@gmail.com or call/text 502-592-2677.

December 2017 Program

Join the PRSA Bluegrass Chapter for our Holiday Mingle event to celebrate another great year as a chapter. Guests will enjoy casual networking, appetizers, and happy hour sponsored by the Louisville Convention and Visitors Bureau (LCVB). In true Louisville style, the signature cocktail for the evening will be the Old Fashioned. LCVB will also provide a special holiday gift for all attendees.
Thursday, December 14th
Networking – 4:30 p.m.
Closing – 6:30 p.m.
Register Now!
PRSA Member

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Non Member

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Ali Center – Communications and Marketing Associate

Application Close Date: July 27, 2015

Job Description Summary: The Communications and Marketing Associate will be responsible for the support of the organization’s Communications, Public & Community Relations, and Marketing functions.

Position Responsibilities (not all inclusive):

Communication

  • Creates and edits content for print and digital communiqué, including the Ali Center web site and E-newsletters.
  • Contributes to social media planning, posting, expansion, and analytics.
  • Other support relating to Ali Center events, projects, activities, reporting, and correspondence.

Media/Public/Community Relations

  • Writes media advisories, press releases, social media posts, and other online and print copy that will provide positive publicity and press for the Ali Center.
  • Supports media relations function via questions, photo requests, information.
  • Tracks media coverage through reporting system.

Marketing

  • Work cross-functionally with other departments to promote Center-related programs and events and works to ensure new audience development that helps drive attendance.
  • Develops/expands tourism-related database, including the production of a new monthly E-newsletter to group tour audience.
  • Handles advertising requests and liaises with graphic designer.

Minimum Qualifications: Bachelor’s degree in journalism, marketing, communications, or related field. Minimum of two years of communications/public relations/marketing experience.

Send resumes to: jellis@alicenter.org

June 2015 Luncheon

Gathan Borden

Director, Brand Marketing and Advertising

Louisville Convention & Visitors Bureau

“If You Build It, They Will Come”

 

Marketers are tasked with doing more with less. And social media continues to be a marketing tool that organizations still struggle with when it comes to investing dollars and allocating resources. In this presentation, we will discuss how to organize and build an internal social media team using everyday employees and/or industry partners.

 

At the next PRSA Bluegrass luncheon, attendees will walk away with concepts and ideas on how to improve team performance and how to streamline social processes.

Gathan D. Borden is the Director of Brand Marketing and Advertising for the Louisville Convention & Visitors Bureau. In this role, he is responsible for the overall advertising, branding, marketing and social media strategies for the city of Louisville in regards to travel and tourism. He received a Bachelor’s of Business Administration (B.B.A.) with a double major in Business Management and Business Marketing from the University of Kentucky, and a Master’s of Business Administration (M.B.A.) from Webster University.

In 2013, he was honored to be a “40 under 40” recipient by Business First of Louisville, given to the top forty leaders under the age of 40 in the city of Louisville. Within the hospitality industry, Gathan has completed the Certified Hospitality Digital Marketer (CHDM) program through Hospitality Sales & Marketing Association International, and been awarded the “Top 40 under 40” award by both CONNECT and Rejuvenate magazines, as one of the hospitality industry’s up and coming future leaders in 2011.

He currently sits on the Board of Directors for the PRSA Travel & Tourism Section. He has been featured in the Who’s Who in Black Louisville publication, honoring the city’s professional, community and civic leaders, and in 2008, he was awarded the “Hot Ten Award” by the American Advertising Federation of Louisville, given annually to the top 10 local advertising professionals under the age of 30 in Louisville. As a speaker on behalf of Louisville, he speaks to local and regional organizations and associations on the importance of tourism and how the Louisville Convention & Visitors Bureau economically impacts the community. He is also a frequent speaker at local, regional and national tourism industry conferences.

 

 

When:  Thursday, June 25

Networking: 11:30 a.m. – 12:00 p.m.

Program:  12:00 p.m. – 1:00 p.m.

 

Where:  Bristol Bar & Grille

614 W. Main St.

Louisville, KY  40202

 

Thanks To Our Sponsor:  Kentucky Farm Bureau

www.kyfb.com

 

 

 

 

REGISTER NOW


Member: $25


Non-member: $35


Student: $17


KY Assn. of Electric Cooperatives – Vice President of Strategic Communications

Kentucky Association of Electric Cooperatives, Louisville, KY

Reports to: CEO/President

This position will be responsible for the planning and direction of all media relations related to Kentucky Association of Electric Cooperatives (KAEC) and Kentucky Living Magazine.  Leading internal communications; developing and maintaining business and community partnerships and programs which support strategic initiatives; overseeing the planning and implementation of the company’s marketing and advertising program; responsible for planning and implemententing the company’s brand standards and positioning documents; furthering KEAC goodwill; and communicating KAEC’s mission and values to its customers.  Responsible for representing KEAC at State and Local Government levels to communicate and advocate KAEC’s position on a variety of issues including informing elected Officials/constituents of key business decisions.

 

Essential Job Functions

Oversee all corporate media relations communications; develops communication plans for major community impacts; identify media opportunities and coordinates media releases.

Serve as the company’s primary spokesperson to media outlets; lead KAEC communications with key constituent groups on key KAEC projects and initiatives.

Develop, implement and provide education programs to support Cooperatives.

Cultivate and maintain professional relationships and communication with internal and external Cooperative groups and staff.

Plan, manage and oversee all corporate events, programs, and sponsorships and ensure alignment with strategic plan initiatives:

•             Directs the Kentucky Rural Electric Youth Tour program that organizes an annual group trips to Frankfort, KY and Washington D. C.

•             Oversees kaec.org website.  Assures it achieves KAEC goals.  Collaborates with all segments of KAEC to make sure Website carries our association goals.

Produce and/or provide oversight for internal and external communications including:

•             Employee meetings

•             Annual report

•             Social media applications

Leads, mentors, coaches and develops Communications and Kentucky Living teams. Evaluate process employees and ensure they are fully trained and technically competent.

Collaborates with members with group on budgets, long-range planning, and coordination of legislative affairs, grassroots action, and other electric co-op industry issues to maintain Kentucky Living as a major KAEC service to member systems.

Nurtures, develops and carries out programs of community and media relations to achieve strategic image, branding, and general program goals of KAEC and its members. Creates appropriate rationale, recommends structure, budget, and business plan.

Coordinate and implement the company’s marketing and advertising programs.

Design and create brochures, and guide with expertise in other processes in the development of communications pieces for the public.

Develop and analyze written/audio/video communications evaluating the potential impact of the message on the intended audience.

Compose written correspondence, report, graphs and exchange of information for both internal and external customers.

Make formal presentations proposing new alternatives or ideas to diverse audiences, utilizing effective platform skills, public participation philosophies, and projecting a positive image.  Integrate appropriate audio visual aids and tools to enhance message.

All other duties as assigned.

 

Qualifications

Bachelor’s degree, preferably in Communications or Public Relations

Ten (10) years of experience in media relations, corporate communications, public relations or closely related area; and

Seven (7) years management experience with direct responsibility/accountability for the work of others;

Knowledge/understand of Strategic Communications responsibilities as applied to Public Information, Corporate Communications, and Media Relations;

and working knowledge of Microsoft Office Suites products

 

Interested applications should visit our website at www.kaec.org and follow the Career Link in lower right hand corner to apply.