Atria: Public Relations Specialist

Atria’s PR team is planning for growth!  We’re seeking public relations stars to fill two specialist positions. The Public Relations Specialist will provide strategic public relations and communications support for Atria Senior Living and its communities. 

Responsibilities:

The Public Relations Specialist provides strategic public relations and communications support for Atria Senior Living and its communities.  This individual performs tasks including, but not limited to, proactive outreach with media and professional partners, development of internal and external communication campaigns and support of the Company’s overall PR and communications initiatives.

 

Will be required to travel up to 50% of the time on behalf of the Company. Travel time is subject to change based on business needs. Time not spent traveling will be spent on-site at the Atria Senior Living offices in downtown Louisville.

 

  • Develop communication plans including strategy, goals, budget and tactics for Atria Senior Living and its communities.
  • Participate in the development and implementation of key messaging strategies for Atria communities.
  • Identify, cultivate and leverage relationships with key local, regional and national media outlets.
  • Develop proactive story pitches and secures media coverage that increases the public’s understanding and awareness of the Atria brand.
  • Coordinate and manage public relations activities, including media inquiries and interview requests, for assigned Atria communities.
  • Work with Atria communities to identify and seek out media opportunities that support the Company’s inquiry and sales goals.
  • Provide communications support to Atria’s operations team as needed and support the Company’s initiatives with key organizations.
  • Monitor and report PR coverage that meets media reach goals.
  • Build relationships with thought leaders in the aging, longevity and senior living industries.
  • Create content for and distribute written materials, including press releases, statements, briefing materials, pitch letters and other communications.
  • Collaborate with marketing and creative teams to develop ideas and execute integrated marketing and communications campaigns.
  • Support events to ensure optimal media relations.
  • May perform other duties as needed and/or assigned.

Qualifications:

  • Five (5) or more years of experience in the Public Relations field, preferably in a corporate or news room setting.
  • Bachelor’s degree in Public Relations, Communications, Journalism or related field preferred.
  • Will be required to travel up to 50% of the time on behalf of the Company.  Travel time is subject to change based on business needs.
  • Proven track record designing and executing successful PR campaigns at the local and national level.
  • Proven understanding of social media and creative messaging strategies.
  • Experience managing/supporting national brands preferred.
  • Strong communication skills, both written and verbal.
  • Strong organization, results-orientation, follow-through, decision-making, and problem-solving skills.
  • Must be willing to travel extensively.
  • Able to produce and deliver high-impact messages to a variety of audiences.
  • Able to work at a fast pace.
  • Able to manage multiple projects at one time.
  • Able to work independently and as a self-starter.

 

 

Atria Senior Living is a leading operator of independent living, assisted living, supportive living and memory care communities in more than 180 locations in 28 states and seven Canadian provinces. We are the residence of choice for more than 21,000 seniors, and the workplace of choice for more than 13,500 employees. We create vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them keep making a positive difference in our world. To learn more about Atria, or to find an Atria community near you, please visit www.atriaseniorliving.com.

American Cancer Society: Communications Director

Position Description – Communications Director, Louisville

Leads communications efforts for an assigned geographic market and serves as lead strategic advisor to ensure execution on priority communication efforts. This position develops and executes strategies and tactics to support mission and revenue priority activities, driving community relevance in their market, and in support of Regional and enterprise-wide efforts. Provides the full range of strategic counsel to market leadership and departments, including conceptualizing strategies, leading action plans, overseeing the integrated planning, removing barriers and enabling execution to bring those strategies to fruition. Advances the Society’s mission, goals and objectives by raising market awareness and understanding of how the Society makes an impact in the fight against cancer.

 

·         Conceptualizes, leads, develops and executes market-specific communication strategies and plans based on the enterprise-wide marketing and communication’s scope of work, consistent with other enterprise business and communications plans. Provides analysis/ROI of communications efforts as needed/appropriate.

·         Secures earned media placement in tier 1 outlets and supports social media growth and penetration in assigned markets.

·         Supports crisis response strategies; developing strategic media responses including key messages, statements and identification of spokesperson;

·         Maintains a productive and collaborative relationship with the Society’s global headquarters departments and other regions to share insights and advance ACS strategies.

·         Serves as the lead cross-functional communications strategic adviser within assigned market focused on high impact/priority activities.

·         Fosters business literacy and partners with Talent Strategy to ensure that field staff are able to communicate confidently about the Society’s mission.

·         Partners in securing confidence with external partners for communication needs.

·         Represents the Society internally and externally as a spokesperson and ensures messaging and training for other identified staff and volunteers to support the Society’s brand story.

·         Serves as a key source for Society information and news for market activities.

·         Drives community relevance through customer-centric and innovative strategies

·         Ensures the highest levels of effectiveness, efficiency and customer service.

·         Models and fosters behavior that establishes a culture that values the staff/volunteer partnership, and is consistent with the values, goals, and objectives of the Society to create an atmosphere of trust, cooperation, accountability, empowerment, and dedication to the mission.

·         Accountable for integration across Distinguished Partners, Cancer Control, Community Development, Business Operations & Planning, and ACS CAN market staff.

·         Ensures volunteers reflect the diversity of the communities served by the region and creates and reinforces an environment of inclusion.

·         Recruits and trains communications volunteers; manages volunteer communications market leaders

·         Ensures that market volunteers reflect the diversity of the communities served by the region.

·         Upholds the six core principles of the communication profession as defined by the International Association of Business Communicators: Ethics, Consistency, Context, Analysis, Strategy and Engagement.

 

Position Requirements

·         Bachelor’s degree preferred in communications, marketing, public relations, journalism, or a related field.

·         At least 5 years of experience in a marketing/communications-related field.

·         Additional formal knowledge and experience that would position this individual as a strategic communications leader for the Society are highly desirable. Such knowledge and experience may include experience in public health, health care or nonprofits; advanced degree; professional affiliations or other experience or training.

Demonstrates Communications Competencies:

·         Manages complexity – Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

·         Strategic mindset – Sees ahead to future possibilities and translates them into breakthrough strategies.

·         Action oriented – Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

·         Drives results – Consistently achieves results, even under tough circumstances.

·         Collaborates – Builds partnerships and working collaboratively with others to meet shared objectives.

·         Communicates effectively – Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

·         Instills trust – Gains the confidence and trust of others through honesty, integrity, and authenticity.

·         Situational adaptability – Adapts approach and demeanor in real time to match the shifting demands of different situations.

Other Skills:

·         Demonstrated effectiveness through interpersonal, presentation, written and oral communications.

·         Proven ability to assimilate complex organizational, political, and health issues into high quality, multimedia communications strategies and tactics.

·         Must have proven track record in managing successful, multifaceted strategic promotion/communications campaigns.

·         Track record in launching effective media partnerships.

·         Strong consultative sales skills; fostering strong relationships with prospective partners by understanding customer wants and needs

·         Must have demonstrated project management skills and be a highly motivated self-starter able to work in an extremely fast-paced team environment, manage multiple projects simultaneously, and meet deadlines.

·         Work is normally performed in a typical interior/office work environment.

·         Limited physical activity required.

·         Some travel may be required on as-needed basis.

We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Apply Now

RunSwitch: Senior Account Executive

Recently named one of Louisville’s Best Places to Work by Business First for the 2nd consecutive year, RunSwitch is Kentucky’s largest public relations and public affairs agency. Join our team working for Fortune 500 clients and other well-known regional and national brands.

We’re looking for intellectually agile, creative people who want to build a career and gain responsibility quickly. Must have a bias to action, a commitment to quality and an intense desire to learn and improve your professional skills. We offer competitive pay, quarterly bonuses, commissions, health, dental, vision, life, 401(K), flexible workplace and other benefits.

We are currently seeking a Senior Account Executive position with 3-5 years agency experience.  However, we will consider exceptional applicants for an Account Executive position with 1-3 years’ agency experience.

Expected duties include:

  • liaising on a daily basis with clients and the media

  • relationship building and networking with colleagues, clients, 3rd party advocates and the media;

  • monitoring the media for opportunities for clients;

  • working as part of an account team to implement PR activities for clients;

  • preparing regular client reports and attending client meetings;

  • researching, writing and distributing press releases to targeted media;

  • monitoring, analyzing and evaluating media coverage;

  • event management, including press conferences and promotional events;

  • attending and promoting client events to the media

Requirements:

  • bachelor’s degree;

  • interpersonal skills, good presentation skills and confidence;

  • excellent written communication skills;

  • flexibility, determination, enthusiasm and the ability to cope well under pressure;

  • good teamwork and negotiation skills;

  • the ability to think strategically and good analytical skills;

  • business awareness and a good knowledge of current affairs;

  • excellent organizational skills, with the ability to work on more than one project at a time;

  • creativity and imagination;

  • initiative.

Strongly Preferred:

  •        Agency experience

  •        Public affairs experience

Apply to Les@RunSwitchPR.com

Public Relations Associate

Estes Public Relations, Louisville & Chicago

Who We Are:

Estes Public Relations (EPR) is a national public relations and social media agency specializing in the culinary, beverage, hospitality and lifestyle industries.  We are expanding in our Louisville office and adding a Public Relations Associate.

We represent clients in major markets across the country including Charleston, Washington, D.C., Nashville, Detroit and Chicago.  Founded in 2004, EPR is a fast-paced boutique agency built on relationships and the varied skills and expertise of our team.

Job Duties:

  • Work with account executives on client management, planning and execution of projects.
  • Craft story ideas and research media outlets for local, regional and national editorial placement.
  • Copy writing for multiple platforms including websites, social media, newsletters and promotional campaigns.
  • Identify, pitch and secure coverage in local, regional and national media outlets, including print, broadcast and online.
  • Monitor and develop content for social media
  • Develop and maintain media lists and relationships with the press.
  • Schedule and manage client media interviews and appearances.
  • Work with media to meet deadline driven editorial materials.
  • Remain up-to-date on industry knowledge and trends.
  • Manage media monitoring, coordination of press materials and client progress reports.
  • Create script and develop digital marketing content.

Requirements:

The ideal candidate must be a self-starter who thrives in a fast-paced environment and excels at customer service.

  • Possess excellent verbal and written communication skills.
  • Ability to write for a variety of creative platforms.
  • Relationship-driven with strong understanding of customer service.
  • Strong knowledge of current media coverage as it relates to culinary, beverage and related news.
  • Multi-tasker with ability to meet tight deadlines.
  • Detail-oriented.
  • Team player.
  • Ability to handle high-stress situations.
  • Able to conduct web-based research for an agency or client initiative.
  • Working knowledge of the culinary and beverage industries.
  • Degree in public relations, journalism, digital media, advertising or communications.
  • One to three years of experience in related fields.

For consideration, please submit your resume with cover letter to:

Estes Public Relations

Attn: Human Resources

1938 Frankfort Avenue

Louisville, KY 40206

Email resume@estespr.com

www.estespr.com

C2: Communications Coordinator

Please send resumes to kerri@c2strategic.com by Oct. 1, 2016.

Summary

The communications coordinator supports account team leaders to serve clients and achieve their goals and objectives. Multi-tasking, organization, creativity, problem solving and initiative are essential skills in this role.

Essential duties and responsibilities

Communication:

  • Work closely with team leaders to serve client needs

  • Participate in and contribute to meetings with clients

  • Communicate effectively with clients through phone, email

Design/Visual/Digital:

  • Develop and design presentations, handouts, displays and other visual communications

  • Manage social media channels, including creating and editing content, images and video

  • Shoot/edit photos and short videos

Research:

  • Gather and summarize information for team leaders, clients

  • Build and maintain mailing lists and contact databases

  • Monitor media coverage

Writing:

  • Draft news releases, newsletters, web content, speeches, talking points, presentations, marketing materials, social media posts, proposals, etc.

Logistics/event planning:

  • Plan and coordinate media availabilities, news conferences, public meetings and other events

Other:

  • Stay abreast of emerging technology and recognize opportunities to apply the technology to meet client needs

  • Enter hours worked and reimbursable expenses incurred on a timely basis for effective project management and timely billing

  • Perform other duties as assigned by management

Skills/attributes

Required:

  • Strong organizational and project management skills

  • Creative design and visual flair

  • Solid writing and oral communications ability

  • Detail-oriented

  • Proactive problem solver

  • Multi-tasker

  • Tech-savvy

  • Proficient in Microsoft Word, PowerPoint and Outlook

  • Experienced user of multiple social-media platforms

Preferred:

  • Ability to think strategically and creatively

  • Familiarity with Adobe InDesign

  • Photography/videography, including limited editing experience

  • Working knowledge of MailChimp, Constant Contact, WordPress

Education/experience

  • Bachelor’s degree in communications, journalism, marketing or public relations

  • At least two years of experience in the communications field

  • Examples of excellence in print/broadcast/digital media and/or with media relations

Work environment

Normal office hours are 8:30 a.m. to 5:30 p.m., with an hour for lunch, Monday through Friday. Employees often work off-site, either at a client’s office or an event. Reliable transportation is required. Occasionally, night and weekend hours might be required. Overnight travel is minimal.

Reports to: Account Managers

H&L Partners: Public Relations Account Executive

H&L Partners is an independent, full service advertising agency with offices in Boston, Lexington, Richmond, St. Louis, and a main office in San Francisco.  We are a growing agency with over 100 team members.

At H&L, we believe that in order to create the best work, we need to bring out the best in one another other.  To do that, we’re always looking for people who can match our passion for innovative and collaborative thinking, as well as our dedication for always going the extra mile.

H&L Partners is currently searching for a Public Relations Account Executive to join our team to support the McDonald’s business in the Lexington DMA. This position will manage the day-to-day PR, event and Social Media business of the McDonald’s local Co-op.  This position is for someone seeking to grow their PR and Social Media skills.  The compensation will be commensurate to someone with 1-2 years of experience.

Responsibilities:

  • Develop and manage events and positive messaging in the community to build the brand
  • Manage client’s social media accounts
  • Work closely with marketing team to develop and integrate marketing and PR efforts on a daily basis.
  • Work with creative teams to fulfill initiatives
  • Consults with clients about campaign requirements
  • Manages timelines and budgets
  • Builds rapport and credibility to create solid relationships with clients and our internal teams
  • Collaborates with McDonald’s regional marketing personnel to coordinate efforts with national plans
  • Manages client expectations regarding budget, scope of work, timing, schedules, and processes

Minimum qualifications:

  • Experience in professional client relationship management
  • Social media management experience
  • Excellent written and oral communication skills
  • A keen attention to detail and budgetary restrains
  • Experience working with clients with multiple stakeholders
  • Ability to prioritize workload and multi-task with attention to detail
  • Able to plan and carry out responsibilities with minimal direction
  • Seeks a thorough and pro-active understanding of our clients’ business and products
  • Bachelor’s Degree
  • 1-2 years experience

 

To apply, send your resume and cover with salary requirements to careers@handlpartners.com, subject line: PR-AE Lexington.

Masonic Homes of Kentucky: Communications and Marketing Manager

Job Title
Communications and Marketing Manager
Job ID
26968785
Location
Louisville,  KY 40207
Other Location
Description
We are currently seeking to hire a Communications and Marketing Manager to join our Corporate team. The Communications and Marketing Manager assists with development and implementation of integrated marketing communications strategies in a fast-paced environment for a nationally recognized, not-for-profit leader in providing housing and services for older adults and families in Kentucky. This role includes participating in the creation of strategic communications plans, development of marketing materials, implementation of internal communication programs and tactics, planning and execution of special events and developing new brands.
The Masonic Homes of Kentucky is a leader in senior living communities and provides a full range of lifestyles and services for independent living, assisted living, personal and skilled care. We are a Best Place to Work in Kentucky and a national Best Non-Profit to Work For! Join our team of excellent professionals!

Requirements:

  • Bachelor’s Degree in related field
  • 2-5 years of professional experience
  • Proficiency in MS Office, Social Media, and WordPress
  • Familiarity with Stylebook

Essential Duties and Responsibilities:

  • Meet with individual communities and departments across the Masonic Homes’ 18 brands to determine marketing and communications needs
  • Assure timely production of materials by worknig with internal departments and outside vendors
  • Assist with cost tracking to ensure that projects are within budgeted specifications
  • Generate content for and post to employee intranet on a regular basis
  • Work with Corporate Human Resources department to communicate all employee-related information, including orientation, benefits and recognition programs
  • Generate content for and posts for social media pages
  • Maintain and update each of the company’s websites using WordPress
  • Work with outside agencies to develop and monitor digital advertising
  • Assist with creation of content for company publications
  • Adhere to brand standards for all business lines

If you or someone you know are interested in this position, please contact Megan at 502-498-4602 or mholcomb@mhkyjobs.com.

Baptist Health: Graphic Designer

Graphic Designer: Summary

Baptist Health is seeking a well-rounded graphic designer to join our in-house Creative Team, supporting the system’s marketing, public relations and internal communications initiatives. To apply, visit our Career Center and search “Graphic Designer.”

 

Baptist Health: Graphic Designer

Baptist Health is seeking a well-rounded graphic designer to join our Creative Team, supporting the system’s marketing, public relations and internal communications initiatives. We’re looking for a positive team player who is customer-service oriented and cool under pressure. Attention to detail and the ability to meet deadlines are a must. The designer will be responsible for producing a wide range of materials across multiple channels. The role is primarily focused on production, with some opportunity for art direction.

 

Principal Duties and Responsibilities

·         Produces marketing, public relations and internal communications materials across multiple channels–primarily print, email and web. Familiarity with video production is a plus.

·         Works cooperatively with Marketing staff system-wide, Baptist Health leaders and other departments as needed.

·         Works cooperatively with Baptist’s ad agency and preferred vendors, including printers, photographers, videographers and other contractors as needed.

·         Ensures projects are well organized, maintaining files on shared server.

·         Utilizes Baptist’s digital asset management system for project workflow.

·         Ensures standards for timeliness, quality and cost-effectiveness are met.

·         Ensures system brand standards are met.

·         Maintains confidentiality.

 

The ideal candidate will have a degree in advertising art, communications, design or a related field, with five years’ experience. In addition, the candidate must be proficient in Adobe Creative Suite (InDesign, Illustrator and PhotoShop) as well as Microsoft Office, including Word, PowerPoint and Outlook. Experience with video or animation software is a plus.

 

To apply, visit our Career Center and search “Graphic Designer.”

Louisville Orchestra: Creative/Graphic Junior Designer

Junior Designer
Louisville Orchestra seeks a Creative/Graphic Designer. Position available immediately.

Duties:
• Will concept, create and deliver print ads, sales brochures, and print and digital collateral materials with creative solutions for initiatives spanning the entire organization. Must be able to work from concept to production
• Individual should have demonstrated experience in graphic design disciplines, layout, color, typography and be able to successfully use this knowledge to create compelling and strategic creative
• Will need to understand the LO brand and execute with versatility across both print and digital formats
• Individual must be a proactive thinker, self-motivated, self-managed and have excellent communication skills – both verbal and written with demonstrated presentation skills
• Will need to partner closely with the Director of Marketing and the Marketing Manager
• Collaborate with other staff from Education, Production and Fundraising depts. to fulfill graphic needs
• Work daily, both autonomously as an individual artist as well as be able to collaborate with teams
• Maintain complete, organized, backed-up and accessible electronic file archives

Requirements:
• Proficiency in graphic design is required. Excellent communication, reading and writing skills
• Knowledge of electronic file organization, servers and cross-platform optimization, (FTP, PDF creation) on a MAC. In-house project management and organizational procedures
• Ideal candidates are ones that know how files are prepared for printing with mastery of Adobe (Cloud) Photoshop, PowerPoint, Illustrator, Adobe Pro and InDesign
• Familiarity with print processing timelines and formats
• Experienced with Microsoft Office suite of programs
• Strong understanding of typography, color, hierarchy and layout
• Ability to work individually and collaboratively with enthusiasm and teamwork is important
• Strong-time management and organizational skills
• Possess speed and energy to fit in a fast-paced environment that is reactive to business need
• This position requires flexibility with project scheduling, project problem solving and edits
• Ability to create and develop within the newly created LO brand
• Working the marketing/information table at LO performances on a schedule in rotation with other staff – requires evenings and weekends

Required Education and Experience:
• Bachelor’s degree in graphic design or comparable work experience
• 2 years minimum previous professional experience
• Preferred – familiarity with orchestra music

Summary/Objective

The Graphic Designer should be an innovative creative that can execute branding and print across multiple mediums using design, aesthetics, composition, and copy to promote and engage people in a compelling way. This person will develop and design; working collaboratively alongside the LO Marketing Director and Executive Director. The ideal candidate will not just make “stuff” but will be an innovative idea-generator, helping capture the vision of the LO.

Contact Michelle Winters (mwinters@louisvilleorchestra.org) 502.587-8681
Louisville Orchestra, 323 W. Broadway, Suite 700 Louisville KY 40202

Rescare: Marketing Manager

Marketing Manager

The Marketing Manager partners with Corporate Resource Center leadership and lines of business leadership to develop strategic marketing plans for B-to-C and B-to-B initiatives to drive growth, increase brand awareness consistent with overall company direction and brand positioning.

 

Key Attributes

  • Collaboration – Partnerships with the operational business units and regional leadership to understand goals and objectives
  • Consultation – Combining needs of the business, market analysis and target audience assessments, provide actionable and measurable recommendations
  • Implementation – In partnership with local operational teams, flawlessly implement coordinated marketing plans
  • Measurement – Gather and analyze post-campaign metrics in which to determine the success of the plan

 

Summary of Responsibilities

  • Manage advertising agency relationship, orchestrate and approve projects, and cultivate productive working relationships with all marketing, advertising, and media vendors.
  • Maintain the consistent integrity of the company and employer brand
  • Uses technical savvy and project management skills to optimize ResCare.com content and market the web site
  • Manage ResCare’s online print management system and oversees the development of collateral materials
  • Develop product lines, brochures and signature programs for ResCare’s four business lines
  • Evaluate advertising, sponsorship and educational opportunities that align with overall marketing strategies
  • Assists in collection and analysis of marketing plan results, ensuring marketing resources are invested in opportunities with clear and compelling Return On Investment (ROI) metrics

 

Role Requirements

  • Ability to work successfully within integrated virtual teams and highly matrixed environments
  • Possesses 8-10 years of progressively responsible experience working successfully in corporate and/or field marketing environments/roles
  • BA/BS in marketing or equivalent
  • Bachelor’s degree in communications, graphic design, or related field preferred
  • 3+ years of progressive multi-media/digital communications experience
  • Experience working in a large/complex organization is ideal
  • Proficiency with the Adobe Creative Suite (i.e., Photoshop, InDesign, etc.) as well as digital design/layout
  • A reputation for being a trusted employee and business partner
  • Ability to work collaboratively with others
  • Excellent communications, interpersonal and influencing skills

 

Interested candidates should contact Kristen M. Trenaman, APR, Director of Communications and Marketing, at Ktrenaman@rescare.com.