June 2015 Luncheon

Gathan Borden

Director, Brand Marketing and Advertising

Louisville Convention & Visitors Bureau

“If You Build It, They Will Come”


Marketers are tasked with doing more with less. And social media continues to be a marketing tool that organizations still struggle with when it comes to investing dollars and allocating resources. In this presentation, we will discuss how to organize and build an internal social media team using everyday employees and/or industry partners.


At the next PRSA Bluegrass luncheon, attendees will walk away with concepts and ideas on how to improve team performance and how to streamline social processes.

Gathan D. Borden is the Director of Brand Marketing and Advertising for the Louisville Convention & Visitors Bureau. In this role, he is responsible for the overall advertising, branding, marketing and social media strategies for the city of Louisville in regards to travel and tourism. He received a Bachelor’s of Business Administration (B.B.A.) with a double major in Business Management and Business Marketing from the University of Kentucky, and a Master’s of Business Administration (M.B.A.) from Webster University.

In 2013, he was honored to be a “40 under 40” recipient by Business First of Louisville, given to the top forty leaders under the age of 40 in the city of Louisville. Within the hospitality industry, Gathan has completed the Certified Hospitality Digital Marketer (CHDM) program through Hospitality Sales & Marketing Association International, and been awarded the “Top 40 under 40” award by both CONNECT and Rejuvenate magazines, as one of the hospitality industry’s up and coming future leaders in 2011.

He currently sits on the Board of Directors for the PRSA Travel & Tourism Section. He has been featured in the Who’s Who in Black Louisville publication, honoring the city’s professional, community and civic leaders, and in 2008, he was awarded the “Hot Ten Award” by the American Advertising Federation of Louisville, given annually to the top 10 local advertising professionals under the age of 30 in Louisville. As a speaker on behalf of Louisville, he speaks to local and regional organizations and associations on the importance of tourism and how the Louisville Convention & Visitors Bureau economically impacts the community. He is also a frequent speaker at local, regional and national tourism industry conferences.



When:  Thursday, June 25

Networking: 11:30 a.m. – 12:00 p.m.

Program:  12:00 p.m. – 1:00 p.m.


Where:  Bristol Bar & Grille

614 W. Main St.

Louisville, KY  40202


Thanks To Our Sponsor:  Kentucky Farm Bureau







Member: $25

Non-member: $35

Student: $17

KY Assn. of Electric Cooperatives – Vice President of Strategic Communications

Kentucky Association of Electric Cooperatives, Louisville, KY

Reports to: CEO/President

This position will be responsible for the planning and direction of all media relations related to Kentucky Association of Electric Cooperatives (KAEC) and Kentucky Living Magazine.  Leading internal communications; developing and maintaining business and community partnerships and programs which support strategic initiatives; overseeing the planning and implementation of the company’s marketing and advertising program; responsible for planning and implemententing the company’s brand standards and positioning documents; furthering KEAC goodwill; and communicating KAEC’s mission and values to its customers.  Responsible for representing KEAC at State and Local Government levels to communicate and advocate KAEC’s position on a variety of issues including informing elected Officials/constituents of key business decisions.


Essential Job Functions

Oversee all corporate media relations communications; develops communication plans for major community impacts; identify media opportunities and coordinates media releases.

Serve as the company’s primary spokesperson to media outlets; lead KAEC communications with key constituent groups on key KAEC projects and initiatives.

Develop, implement and provide education programs to support Cooperatives.

Cultivate and maintain professional relationships and communication with internal and external Cooperative groups and staff.

Plan, manage and oversee all corporate events, programs, and sponsorships and ensure alignment with strategic plan initiatives:

•             Directs the Kentucky Rural Electric Youth Tour program that organizes an annual group trips to Frankfort, KY and Washington D. C.

•             Oversees kaec.org website.  Assures it achieves KAEC goals.  Collaborates with all segments of KAEC to make sure Website carries our association goals.

Produce and/or provide oversight for internal and external communications including:

•             Employee meetings

•             Annual report

•             Social media applications

Leads, mentors, coaches and develops Communications and Kentucky Living teams. Evaluate process employees and ensure they are fully trained and technically competent.

Collaborates with members with group on budgets, long-range planning, and coordination of legislative affairs, grassroots action, and other electric co-op industry issues to maintain Kentucky Living as a major KAEC service to member systems.

Nurtures, develops and carries out programs of community and media relations to achieve strategic image, branding, and general program goals of KAEC and its members. Creates appropriate rationale, recommends structure, budget, and business plan.

Coordinate and implement the company’s marketing and advertising programs.

Design and create brochures, and guide with expertise in other processes in the development of communications pieces for the public.

Develop and analyze written/audio/video communications evaluating the potential impact of the message on the intended audience.

Compose written correspondence, report, graphs and exchange of information for both internal and external customers.

Make formal presentations proposing new alternatives or ideas to diverse audiences, utilizing effective platform skills, public participation philosophies, and projecting a positive image.  Integrate appropriate audio visual aids and tools to enhance message.

All other duties as assigned.



Bachelor’s degree, preferably in Communications or Public Relations

Ten (10) years of experience in media relations, corporate communications, public relations or closely related area; and

Seven (7) years management experience with direct responsibility/accountability for the work of others;

Knowledge/understand of Strategic Communications responsibilities as applied to Public Information, Corporate Communications, and Media Relations;

and working knowledge of Microsoft Office Suites products


Interested applications should visit our website at www.kaec.org and follow the Career Link in lower right hand corner to apply. 

Editor, KFB News

Publish and edit Kentucky Farm Bureau News, as well as assist in the planning and execution of a full-range public relations and media relations programs covering the agricultural advocacy and other activities of Kentucky Farm Bureau.

To apply:  www.kfbjobs.com > View Career Opportunities > Enter code 2941 > Click “Show Postings”