Senior Director of Communication & Marketing

Hanover College

Job Title:                                                            Senior Director of Communications & Marketing

Job Classification:                                       Salaried – Exempt

Department:                                                     Office of Communications & Marketing

Reporting Relationship:                             President

Supervisory Relationship:                         Creative Communications Director

Sports Information Director

Director of Creative Services

Art Director

Director of Web Communications

Assistant Director of Social Media

Box Office/Enrichment Series

Date:                                                                      February 2018

Job Summary: Direct the public relations and marketing programs of the College including institutional marketing for new student recruitment and fundraising; news and information; media relations; publications; internet communications; special events and community relations.

The Director must be able to combine creativity and imagination with management experience and leadership skills. The Director is a trusted advisor to the President who assists the President in articulating an institutional vision.

The Director is an integral member of the campus community, and, as such, is expected to be familiar with all areas of academic and student life. The Director is also expected to be a visible, dynamic, and involved participant in the life of the College community as well as the community at-large, working cooperatively with other administrators, faculty, the business community, alumni and friends.

Essential Functions:

  1. Direct a strategic marketing and communications plan which also includes comprehensive brand management. Responsible for annual management objectives for implementing the plan that are consistent with the College’s strategic plan.
  2. Manage the creative development, production and delivery of external and internal communication projects for institutional clients (by OCM staff and external firms).
  3. Supervise communications and marketing staff including news services, publications, and web design that serves 4 academic divisions and 26 administrative departments.
  4. Work closely with the Cabinet, and serve as a key resource to senior administrators, faculty, and other university leaders in all matters of internal and external communications, ensuring they project the College’s unique “voice.”
  5. Assist the Vice President of Enrollment Management and the Vice President of Advancement with the creation and implementation of communications plans for recruitment, fundraising and capital campaign events.
  6. Serve as senior advisor for all matters relating to strategic interactions with the media, public relations and crisis management. Responsible for the management and delivery of messages through the College’s emergency alert system.
  7. Develops and maintains relationships with media and serves as the primary media contact for the College.
  8. Conducts, or assists in conducting, market research activities to identify targeted populations and the go-to-market marketing plan.
  9. Serve as Director of the Hanover College Enrichment Series, which originates cultural events and entertainment for the internal and external campus communities.
  10. Serves on committees assigned by the President.
  11. Develops annual operating budgets and provides fiscal direction to the department.

Job Qualifications:

Education Required:                   Bachelor’s Degree is required; graduate work is desirable.

Experience Required:                 Senior level experience developing and implementing strategic marketing and branding plans; experience managing marketing projects. Preferred marketing experience in higher education, marketing to young adult (ages 16-22) audiences, and/or marketing to support non-profit fundraising.

Skills Required:                          Knowledge of marketing media and funding sources.

Solid understanding of market research and data analysis methods.

Knowledge of communication principles, media and marketing techniques.

Knowledge of printing procedure and requirements.

Ability to create, compose and edit written material.

Must possess the interpersonal communication skills to deal well with a variety of College constituencies                                                              including faculty, students, alumni, and friends and the administrative skills to coordinate a complex                                                                    program in an effective manner.

 

February Program – NEWSMAKERS PANEL: CRISIS COMMUNICATIONS

THIS EVENT HAS BEEN POSTPONED!

When it rains it pours…especially in Louisville!

Due to the region’s recent emergency weather, this event has been postponed. We apologize for any inconvenience, but look forward to catching up with the crisis communications team at Louisville Metro Sewer District at a later date.

Anyone who has already purchased a ticket will be able to apply their registration to another one of our compelling monthly programs later in 2018. Please keep an eye on your email for further details or email us with any questions at info@bluegrassprsa.org.

______________________________________________________________________________________________

PRSA Bluegrass is back! Join us on Tuesday, February 27th for a Newsmakers Panel you won’t want to miss—and this time, we’re talking Crisis Communications.

Learn more about the critical role communications plays in helping our local community mitigate risk and improve the quality of our response efforts during crisis situations.

Featured panelists include:

  • Marc Thomas, Collections Systems Director at Louisville Metropolitan Sewer District
  • Sheryl Lauder, Communications Program Manager at Louisville Metropolitan Sewer District

The HOT story…

On Wednesday, August 30, 2017, a section of roadway on the corner of Main Street and Hancock in downtown Louisville caved-in due to a collapsed sewer pipe. The collapse was the result of a failing, 70-year old, 102-inch concrete sewer pipe that carries approximately one-third of the wastewater flow generated in Louisville Metro. As such, repairing this piece of infrastructure was vital to the health and environmental safety of our community.

 

Be sure to join us at 11:30am for an opportunity to network before the panel begins promptly at noon!

Tuesday, February 27, 2018

11:30am:              Networking

12pm noon:        Luncheon & Program

 

Bristol Bar & Grill Downtown

614 W Main Street

Louisville, Kentucky

Staff Strategist

STAFF STRATEGIST

C2 Strategic Communications seeks a communications strategist to complement its growing team of talented, creative and innovative communicators.

 

JOB DESCRIPTION: Staff Strategist

 

Summary

The staff strategist assists senior strategists and C2 officers overseeing client deliverables, work flow and processes on larger projects or contracts. Staff strategists will manage smaller projects or contracts as a path to professional growth and advancement at C2.

 

Essential duties and responsibilities

Develop and implement communications plans, including objectives, strategies, tactics and budgets to meet client needs and reach target audiences

Identify key deliverables and manage the process to achieve them, using exceptional organizational and relationship skills

Manage time effectively and efficiently to stay on budget according to terms of client contract

Develop and write news releases, newsletters, web content, speeches, talking points, presentations, other collateral marketing materials, social media posts, proposals, etc.

Plan media avails, news conferences, public meetings and professional conferences

Identify and integrate news communications capabilities and solutions

Stay abreast of emerging technology and recognize opportunities to apply the technology to meet client needs

Assist with business development: direct pitches, proposal writing, presentations, etc.

Participate in annual strategic planning for the company

Enter hours worked and reimbursable expenses incurred on a timely basis for effective project management and timely billing

Perform other duties as assigned by management

 

Skills/attributes Required:

 

Strong written and oral communications skills

Ability to interact with and gain the trust of current and prospective clients

Ability to think strategically and creatively

Proactive problem solver

Attention to detail and accuracy

Adept at collaborating, multi-tasking and meeting deadlines

Experience in communicating with media and the public

Adept at event planning, from news conferences to public meetings

Competent in Microsoft Word, PowerPoint and Outlook

Competent in multiple social-media platforms

Preferred:

 

Working knowledge of MailChimp, Constant Contact, Cision or other media monitoring services, WordPress, PhotoShop, InDesign and/or Illustrator

 

Education/experience

Bachelor’s degree in communications, journalism, marketing or public relations

At least three years of progressively responsible experience in the communications field

Experience working in print/broadcast/digital media and/or with media relations

 

Work environment

Normal office hours are 8:30 a.m. to 5:30 p.m., with an hour for lunch, Monday through Friday. Employees often work off-site, either at a client’s office or event. Reliable transportation is required. Occasionally, night and weekend hours might be required. Overnight travel is minimal.

 

Reports to: President and executive vice president

 

Interested applicants should send resume to: kerri@c2strategic.com

Event and Program Coordinator

Job Summary

The Leadership Louisville Center is the region’s leadership development hub offering programs and events designed to educate participants about community issues, strengthen leadership skills and connect participants with opportunities for civic involvement. Leadership Louisville Center’s programs, events and initiatives provide tangible benefits to individual participants, sponsoring organizations and the community at large.

The event and program coordinator is a full-time, non-exempt position with responsibility for supporting LLC events, programs, and other activities. This position is responsible for logistics and production support for large special events as well as civic programs and various marketing and member events. Events range from training-style program days, meetings, conferences, special events and seminars ranging from 10 to 1000 participants. This position reports to the vice president.

 

Responsibilities and Duties

Position responsibilities include, but are not limited to:

  • Manage logistics and production for LLC activities and initiatives, ensuring exceptional service and high quality programs, workshops and events. Manage resources against budget, using prudence and good judgement, taking initiative in making recommendations and anticipating next steps for successful execution. Be onsite to manage details and maintain quality control for an overall excellent guest/participant experience. Specific roles in activities are:
  • Special Events: Logistics and production needs for LLC Special events, including the Leadership Summit, 100 Wise Women, and Leadership Louisville Luncheon (a/v planning, room/venue design, catering coordination, speaker logistics, materials & supplies management, reconciliation of invoices, etc.) This also includes project management support.
  • LLC Hosted Marketing and Member events: Logistics and production needs (a/v, room design, catering coordination, materials & supplies, reconciliation of invoices, etc.) for events hosted at LLC, including TLS, Open Houses, Alumni Reunions, etc.
  • Civic programs: Logistics for program days and activities (a/v needs, venue/room coordination, food and beverage, materials & supplies, reconciliation of invoices, etc.). Provide on-site support when needed, including delivery of materials, set-up and tear-down.
  • Contribute to the facility experience at LLC, maintaining a welcoming and hospitable experience for guests, including support of reception desk, office closing at end of each day, and LLC calendar coordination.
  • Research venues, caterers, amenities and activities and stay up-to-date on current events in Louisville and surrounding communities.
  • Flexibility to assist with new and ongoing projects that may arise.

 

Qualifications and Skills

The ideal candidate will possess:

  • At least 3 – 5 years of professional experience in program/event planning and execution or administration.
  • Punctual and dependable, detail-oriented with superior organizational ability.
  • A self-starter with the ability to be proactive, juggle multiple tasks, identify priorities and anticipate next steps needed. Can be productive both individually and in a cooperative team environment.
  • Positive attitude and enthusiasm to produce high quality experiences and bring creativity to events.
  • Excellent communication skills, both written and interpersonal, and demonstrated ability in building and maintaining professional relationships with partners, business and community leaders, venue and catering staff; managing the flow of programs on-site and on-site vendor relationships and logistics.
  • Proficiency in Microsoft Office Suite required. Must be able to understand and adapt to emerging communications technologies.
  • Bachelor’s degree preferred.
  • Must have own transportation and be able to handle light lifting.

Due to the nature of the work and timing of programs and events, the event and program coordinator must be able to work some early mornings, nights and weekends.

 

Benefits

Health, Dental, Life and Disability are provided to full-time employees on the first day of the first full month after the first thirty (30) days of employment.

Job Type: Full-time

Salary: $15.50 to $19.00 /hour

Required experience:

  • program/event planning: 3 years

Required education:

  • Bachelor’s

Required license or certification:

  • Driver’s License