May 2017 Program

Join the PRSA Bluegrass Chapter as we visit Humana and learn about life after the Aetna-Humana transaction

For 20 months, the communications team at Humana had an interesting challenge. Not only did they have to do their “day jobs” of supporting the company’s ongoing business activity, but they also had to communicate regularly with multiple audiences about the merger process with Aetna.

Although the merger did not go through, the communicators who worked on it learned a lot about what it means to communicate openly and regularly with key external and internal audiences in a highly uncertain environment. Humana’s Charles Mauzy and Jim Turner will share what it was like communicating through the merger, and the new challenges Humana communicators are taking on post-merger.

 

Thursday, May 18, 2017
Networking: 11:30 a.m.
Program and Lunch: 11:45 – 1:00 p.m.

Humana Building

25th Floor

500 West Main Street
Louisville, KY 40202

 

(A Humana representative will greet you at the security check-in area inside the Humana Building lobby.)

 

 

Registration has closed for this program.