Atria: Public Relations Specialist

Atria’s PR team is planning for growth!  We’re seeking public relations stars to fill two specialist positions. The Public Relations Specialist will provide strategic public relations and communications support for Atria Senior Living and its communities. 

Responsibilities:

The Public Relations Specialist provides strategic public relations and communications support for Atria Senior Living and its communities.  This individual performs tasks including, but not limited to, proactive outreach with media and professional partners, development of internal and external communication campaigns and support of the Company’s overall PR and communications initiatives.

 

Will be required to travel up to 50% of the time on behalf of the Company. Travel time is subject to change based on business needs. Time not spent traveling will be spent on-site at the Atria Senior Living offices in downtown Louisville.

 

  • Develop communication plans including strategy, goals, budget and tactics for Atria Senior Living and its communities.
  • Participate in the development and implementation of key messaging strategies for Atria communities.
  • Identify, cultivate and leverage relationships with key local, regional and national media outlets.
  • Develop proactive story pitches and secures media coverage that increases the public’s understanding and awareness of the Atria brand.
  • Coordinate and manage public relations activities, including media inquiries and interview requests, for assigned Atria communities.
  • Work with Atria communities to identify and seek out media opportunities that support the Company’s inquiry and sales goals.
  • Provide communications support to Atria’s operations team as needed and support the Company’s initiatives with key organizations.
  • Monitor and report PR coverage that meets media reach goals.
  • Build relationships with thought leaders in the aging, longevity and senior living industries.
  • Create content for and distribute written materials, including press releases, statements, briefing materials, pitch letters and other communications.
  • Collaborate with marketing and creative teams to develop ideas and execute integrated marketing and communications campaigns.
  • Support events to ensure optimal media relations.
  • May perform other duties as needed and/or assigned.

Qualifications:

  • Five (5) or more years of experience in the Public Relations field, preferably in a corporate or news room setting.
  • Bachelor’s degree in Public Relations, Communications, Journalism or related field preferred.
  • Will be required to travel up to 50% of the time on behalf of the Company.  Travel time is subject to change based on business needs.
  • Proven track record designing and executing successful PR campaigns at the local and national level.
  • Proven understanding of social media and creative messaging strategies.
  • Experience managing/supporting national brands preferred.
  • Strong communication skills, both written and verbal.
  • Strong organization, results-orientation, follow-through, decision-making, and problem-solving skills.
  • Must be willing to travel extensively.
  • Able to produce and deliver high-impact messages to a variety of audiences.
  • Able to work at a fast pace.
  • Able to manage multiple projects at one time.
  • Able to work independently and as a self-starter.

 

 

Atria Senior Living is a leading operator of independent living, assisted living, supportive living and memory care communities in more than 180 locations in 28 states and seven Canadian provinces. We are the residence of choice for more than 21,000 seniors, and the workplace of choice for more than 13,500 employees. We create vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them keep making a positive difference in our world. To learn more about Atria, or to find an Atria community near you, please visit www.atriaseniorliving.com.