Goodwill Industries of Kentucky

Job Title: Coordinator, Multimedia Marketing

Job Code:  CORDMMKT FLSA:  EX or N-EX Salary Grade: N8
Company:  GDW KY Dept. Name:  Marketing/Development Dept. Code: 
Location: Reports to:  Manager of Marketing and Public Relations Manages Others:                          Y / N Manages Budget:  Y / N

Job Purpose

Display Goodwill’s Core Values – Respect, Excellence and Integrity.

The Multimedia Marketing Coordinator collaborates with the marketing team to conceptualize and produce a variety of high-quality print and digital products that effectively promote and communicate Goodwill Industries of Kentucky’s mission and purpose.  This position translates needs into compelling products in alignment with communications goals and channels.  The Multimedia Marketing Coordinator will uphold Goodwill’s brand standards in all creative design, production, execution, and assist with designing innovative, engaging, and informative multimedia and print deliverables to support Goodwill’s communications efforts; demonstrating above all, Goodwill’s core values – respect, excellence, and integrity.

Essential Job Functions:

  1. Produces digital and print products that support retail, programs, and administrative initiatives, including a wide variety of marketing collateral materials, presentations, digital signage content, video, online platform content, and more.
  2. Coordinates statewide, on-location digital signage, including implementation where applicable and regular production and uploading content.
  3. Creates compelling graphics and content for Goodwill’s website(s), social media platforms, blog(s), email communications, and other digital mediums.
  4. Produces quality video for marketing, public relations, and training purposes, including planning, filming, editing, and formatting for presentation.
  5. Maintains current Goodwill location and contact information listings on multiple platforms.
  6. Researches, makes recommendations, and implements improvements to Goodwill’s digital presence to boost brand and organization awareness.
  7. Understands and applies Goodwill’s brand standards in all print and digital products.
  8. Follows all design standards, including digital and print graphic design style guides, templates, and style sheets.
  9. Coordinates with relevant vendors and staff to support maintenance of Goodwill’s brand elements and continuous improvement process.
  10. Assists the marketing department with preparation for and execution of special events or programs.
  11. Establishes, monitors, and reports on key performance indicators (KPI) for digital and online platforms.
  12. Complies, analyzes, and reports data related to online platforms’ performance.
  13. Participates on CQM teams as requested.
  14. Performs other duties as assigned.

Reports ToManager of Marketing and Public Relations.

Positions Supervised:  None.

Contact: Lauren Deitering,