Senior Director of Communication & Marketing

Hanover College

Job Title:                                                            Senior Director of Communications & Marketing

Job Classification:                                       Salaried – Exempt

Department:                                                     Office of Communications & Marketing

Reporting Relationship:                             President

Supervisory Relationship:                         Creative Communications Director

Sports Information Director

Director of Creative Services

Art Director

Director of Web Communications

Assistant Director of Social Media

Box Office/Enrichment Series

Date:                                                                      February 2018

Job Summary: Direct the public relations and marketing programs of the College including institutional marketing for new student recruitment and fundraising; news and information; media relations; publications; internet communications; special events and community relations.

The Director must be able to combine creativity and imagination with management experience and leadership skills. The Director is a trusted advisor to the President who assists the President in articulating an institutional vision.

The Director is an integral member of the campus community, and, as such, is expected to be familiar with all areas of academic and student life. The Director is also expected to be a visible, dynamic, and involved participant in the life of the College community as well as the community at-large, working cooperatively with other administrators, faculty, the business community, alumni and friends.

Essential Functions:

  1. Direct a strategic marketing and communications plan which also includes comprehensive brand management. Responsible for annual management objectives for implementing the plan that are consistent with the College’s strategic plan.
  2. Manage the creative development, production and delivery of external and internal communication projects for institutional clients (by OCM staff and external firms).
  3. Supervise communications and marketing staff including news services, publications, and web design that serves 4 academic divisions and 26 administrative departments.
  4. Work closely with the Cabinet, and serve as a key resource to senior administrators, faculty, and other university leaders in all matters of internal and external communications, ensuring they project the College’s unique “voice.”
  5. Assist the Vice President of Enrollment Management and the Vice President of Advancement with the creation and implementation of communications plans for recruitment, fundraising and capital campaign events.
  6. Serve as senior advisor for all matters relating to strategic interactions with the media, public relations and crisis management. Responsible for the management and delivery of messages through the College’s emergency alert system.
  7. Develops and maintains relationships with media and serves as the primary media contact for the College.
  8. Conducts, or assists in conducting, market research activities to identify targeted populations and the go-to-market marketing plan.
  9. Serve as Director of the Hanover College Enrichment Series, which originates cultural events and entertainment for the internal and external campus communities.
  10. Serves on committees assigned by the President.
  11. Develops annual operating budgets and provides fiscal direction to the department.

Job Qualifications:

Education Required:                   Bachelor’s Degree is required; graduate work is desirable.

Experience Required:                 Senior level experience developing and implementing strategic marketing and branding plans; experience managing marketing projects. Preferred marketing experience in higher education, marketing to young adult (ages 16-22) audiences, and/or marketing to support non-profit fundraising.

Skills Required:                          Knowledge of marketing media and funding sources.

Solid understanding of market research and data analysis methods.

Knowledge of communication principles, media and marketing techniques.

Knowledge of printing procedure and requirements.

Ability to create, compose and edit written material.

Must possess the interpersonal communication skills to deal well with a variety of College constituencies                                                              including faculty, students, alumni, and friends and the administrative skills to coordinate a complex                                                                    program in an effective manner.