Bandy Carroll Hellige: Social Media Specialist

Social Media Specialist

Louisville public relations agency Bandy Carroll Hellige (bch.com) seeks a Social Media Specialist to plan, manage and evaluate social media activities for clients, in coordination with BCH’s Brand Experience and Brand Management teams.

 

Responsibilities:

  • Plan and manage social media activities on behalf of clients
  • Write and produce proprietary content for social media
  • Develop, implement and manage paid social media campaigns, including sponsored content, promoted posts, ad sets
  • Proactively monitor social media communities as well as manage engagement
  • Manage and monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns
  • Regularly provide insights gained from social media monitoring into Brand Management team, to help them evolve strategies in a timely fashion
  • Monitor trends in social media tools, trends and applications
  • Follow developments in client industries in order to implement relevant communications strategies
  • Assist in development of social media strategy for clients
  • Participating in client or vendor meetings, as assigned
  • Manage relationships with outside vendors utilized to support client projects

 

Qualifications:

  • Minimum 2 to 3 years of relevant experience
  • In-depth knowledge of applying social media as marketing communications channels, including managing paid and sponsored content campaigns
  • Proficiency in writing in distinctive and appropriate brand voice on behalf of clients
  • Strong project management and organizational skills
  • Ability to research and process broad and diverse information in order to understand client’s subject matter and write and produce relevant content
  • Ability to effectively communicate information and ideas in written and verbal format, build and maintain relationships and work in team environment

 

Qualified candidates should send resume and work samples to Matt Kamer, mkamer@bch.com.