Mission

Chartered in 1947, the Public Relations Society of America (PRSA) is a community of more than 21,000 public relations and communications professionals across the United States, from recent college graduates to the leaders of the world’s largest multinational firms. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad.

PRSA advances the careers of our members by facilitating lifelong learning; building vibrant, diverse and welcoming professional communities; offering recognition of capabilities and accomplishments; providing thought leadership and ethical guidance; and setting standards of excellence.

Central to PRSA’s mission is sounding a clear, consistent voice on important issues of our time. PRSA’s advocacy program demonstrates the leadership role of practitioners within the public relations profession and in the global community.

PRSA’s advocacy program focuses on three core areas: the business value of public relations, ethics and diversity within the profession. An offshoot of PRSA’s advocacy program is the Society’s “Business Case for Public Relations,” which fosters more accurate and better-informed perceptions of the value and role of public relations in the diverse organizations it serves.