Bluegrass Chapter of the Public Relations Society of America http://www.bluegrassprsa.org Fri, 18 May 2012 20:44:19 +0100 FeedCreator 1.7.2 http://www.bluegrassprsa.org/images/M_images/joomla_rss.png http://www.bluegrassprsa.org Bluegrass Chapter of the Public Relations Society of America http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=346 Drew Mitchell, a junior at WKU, has been named the Guthrie/Mayes Public Relations Student of the Year Award. Mitchell was selected from a pool of applicants submitted to the Louisville public relations firm by department heads at colleges and universities throughout Kentucky. Mitchell and six other semifinalists were asked to submit additional written background and to produce a 1-minute video to explain the strengths they bring to the public relations profession. Four finalists were selected for interviews by Guthrie/Mayes staff along with a series of writing exercises. BluegrassPRSA News - News Tue, 01 May 2012 13:14:53 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=345 Estes Public Relations, a full-service public relations firm specializing in the culinary, travel and lifestyle industries, is hiring a Public Relations Associate. To apply, please send your resume to Julie@estespr.com (mailto:Julie@estespr.com). No phone calls please. Public Relations Associate: Writing and distributing news releases Work one-on-one with client and media Researching editorial calendars and developing project ideas Manage media research Manage social media outreach for clients Strong writing skills and two years of public relations or media experience required. BluegrassPRSA News - News Tue, 01 May 2012 07:18:30 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=344 Large regional law firm seeks experienced graphic designer for full-time position in marketing department. Successful applicant will have experience creating high-end advertisements, brochures, invitations, Power Point presentations and other marketing materials, both for print and electronic mediums. Experience with email marketing, wordpress blogs and other web-based programs a plus. Candidates must have the ability to work within the Firm’s design parameters, within a team concept, and be able to manage numerous projects to their deadlines. Ability to accept direction, but ability to suggest feasible alternatives is a must. Qualified candidates should submit cover letters and resumes online at http://apply.wyattfirm.com/viRecruitSelfApply/ReDefault.aspx?FilterREID=2 Filterjobcategoryid=4 (http://apply.wyattfirm.com/viRecruitSelfApply/ReDefault.aspx?FilterREID=2 Filterjobcategoryid=4) Equal Opportunity Employer BluegrassPRSA News - News Wed, 25 Apr 2012 12:36:19 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=343 There's a difference between layout and design, yet in today's clipart world where job responsibilities often overlap, that line is becoming increasing blurred. We'll talk about how to take your graphic presentation to another level. Speaker: Karen Boone of Boone Design (http://boone-design.com/site.html) Date: Tuesday, May 8th Time: 11:30am registration; 12:00pm lunch and program Location: Kentucky Society of CPAs, 1735 Alliant Ave. (http://maps.google.com/maps?q=1735+Alliant+Avenue,+Jeffersontown,+KY hl=en sll=37.0625,-95.677068 sspn=51.089971,113.818359 oq=1735+Alliant+Ave. hnear=1735+Alliant+Ave,+Jeffersontown,+Kentucky+40299 t=m z=16 iwloc=A) Members: $25 Non-members: $35 BluegrassPRSA News - News Mon, 16 Apr 2012 12:30:01 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=342 This full-time, entry-level position, will work with the Director of Public Relations to help build awareness of Kentucky Farm Bureau, its interests and programs through social media, podcasting and video production. BluegrassPRSA News - News Mon, 16 Apr 2012 11:43:19 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=341 Join the Louisville Pro Chapter of the Society of Professional Journalists (SPJ) for our Third Annual Media Trivia Night WHEN: Thursday April 19 7-9pm (come as early as 6 and have dinner (at your expense) WHERE: The Fox and Hound 302 Bullitt Lane (near Oxmoor) (same place as last year, and the year before) WHO: Anyone in the Louisville area media, PR, communications (you don't have to be a member of SPJ) COST: $20 per team Up to four members per team WHY: Why not? (You gotta do something between March Madness and Derby!) FOOD | DRINKS | FUN | PRIZES WARNING: If I were you, I'd brush up on my Kentucky Indiana history, culture, personalities, food, drink, sports, icons, fashion, winners, losers, geographic features, arts, crafts, business, weather, media, technology, myths, weird events, festivals, quotations, scandals, politics, movies, writers, laws, criminals, bloggers, car dealers, pizza places, beer, bourbon, tobacco, horse-racing legislation that went nowhere in the Kentucky legislature, a bridge that was closed for more than five months, who will be on the May presidential primary ballot in Indiana and Kentucky and anything else that could possibly be asked about those two great states. Oh, I almost forgot, Kentucky is not a state- it's a Commonwealth. What's that all about? BluegrassPRSA News - News Mon, 16 Apr 2012 11:34:51 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=340 On Wednesday, April 11 from 11 a.m. until 2 p.m, PRSA needs your help to judge entries from Hoosier PRSA. Judging will take place at Bandy Carroll Hellige, 307 W Muhammad Ali Blvd, in downtown Louisville. Feel free to come and go as you like. Lunch will be provided. ALL help is much appreciated. We are expecting 70-80 entries, so we will need as many volunteers as possible. For more information on how to volunteer, please contact: Nick Clark Bandy Carroll Hellige 307 W Muhammad Ali Blvd Louisville KY 40202 (502) 589-7711 BluegrassPRSA News - News Mon, 02 Apr 2012 09:39:59 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=339 Dress for Success Louisville has made huge strides in the past few years by expanding services to disadvantaged women well beyond professional attire. We also offer career development, job placement and job retention training. The volume of all our programs has greatly increased as well. The Dress for Success Louisville Career Transformation Center and Boutique are currently under major renovation and we are preparing to celebrate our Grand Re-Opening in May. Our next big project is Lou Lou’s Closet, a separate nonprofit corporation that will raise funds for Dress for Success Louisville by reselling high quality donated apparel. This is a very exciting time for us! In order to effectively move on to the next level and serve more clients, we need assistance in public relations. Dress for Success Louisville is seeking pro bono services from a public relations firm that is as passionate as we are about empowering disadvantaged women. Specifically, we would like help in raising public awareness about our mission, strategic placement of event-related press releases, and advice on general marketing and communication tactics, including use of social media. The firm which accepts this mission will enjoy great satisfaction from helping individuals gain employment, thus strengthening their families and our community at large. Additionally, the firm will be known partners with a dynamic and well respected organization that is vital to the Louisville area. As Dress for Success Louisville’s income base grows, the services provided could transform into a paid retainership. If your firm would like to help Dress for Success Louisville attain our mission on a larger scale, please contact Jeanne Freibert, Secretary to the Board of Directors, at 432-6008 or jeannefreibert@bellsouth.net (mailto:jeannefreibert@bellsouth.net). BluegrassPRSA News - News Mon, 02 Apr 2012 08:21:45 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=338 The challenge of brand messaging on the social web. Companies are flocking to social media to engage their consumers. But do consumers really want to be engaged? Jason Falls will lead a frank discussion of why brands try, fail and get frustrated with social media that will include some ideas on how to break through the clutter and be relevant on the social web. Jason Falls is an author, speaker and CEO, the latter of Social Media Explorer, an education and information products company focused on digital and social media marketing. From online learning to industry research reports to SME’s signature Explore events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. His first book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, co-authored with Erik Deckers, was published in September 2011. When: Thursday, April 19th 11:30am: Networking Noon: Lunch and Guest Speaker Where: Bristol Bar Grille 314 W. Main Street Louisville, KY 40202 Register: $25 for Members $35 for Non-Members BluegrassPRSA News - News Tue, 13 Mar 2012 10:51:46 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=337 Guthrie/Mayes PR is seeking a PR counselor for its Lexington, KY office. The ideal candidate will have a minimum of five years public relations experience, and preferably at least three years in an agency environment with experience in new-business development. The position requires an ability to think on an integrated level and an understanding of the synergies between PR and advertising, digital marketing and social media. Candidates will need to be comfortable working independently, networking within the Lexington business community, and driving both new business outreach and existing client accounts. Guthrie/Mayes is one of the largest independent public relations firms in Kentucky and the Southeast. Established in 1977, the firm’s expertise includes media relations, public affairs, media training, crisis communications and issues management. Please visit www.guthriemayes.com (http://www.guthriemayes.com/) for more information about the firm. Qualified candidates should send a resume and cover letter to rpriddy@guthriemayes.com (mailto:rpriddy@guthriemayes.com). BluegrassPRSA News - News Tue, 13 Mar 2012 10:35:53 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=336 Whether you’re seeking big picture strategies or feedback on a particular tactic, PRSA connects you with experienced colleagues and the latest industry insight. Now’s the time to Join a Section (http://www.prsa.org/JoinUs/SectionJoin/)! This March, save $20 on membership to one of our practice area-specific Professional Interest Sections (http://www.prsa.org/Network/Communities/). Just be sure to include promo code MAR12 with your online registration. Join a Section (http://www.prsa.org/JoinUs/SectionJoin/) of communications professionals within your industry segment, and take advantage of savings on Section membership with: Opportunities to network and problem-solve with peers. Member-generated publications that will help you become a more effective leader and increase professional effectiveness. Free teleseminars and webinars with leading practitioners on trending topics. Online tools, from members-only online discussion forums to podcasts, to share information and seek feedback. Leadership opportunities to help direct Section programming and generate awareness within your area of expertise. Join online now! Be sure to mention promotion code MAR12 on your application to receive this special offer. This offer is for a limited time only. Certain restrictions may apply. BluegrassPRSA News - News Tue, 13 Mar 2012 10:32:19 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=335 MARK YOUR CALENDAR FOR OUR MARCH 13th PROGRAM March's program will be a must for all PR and communications pros faced with the challenge of securing media coverage for your clients, campaigns or causes. Communications is an ever-evolving profession, and recent years have brought profound changes, especially to newspapers. We’re inviting newspaper editors and managers from local dailies and weeklies to join us to discuss how the newspaper business has changed. Our panel will share insights on how these changes have effected community journalism, and how public relations professionals can get an editor’s attention in the new newsroom. Date: Tuesday, March 13 Time: 11:30 networking; noon lunch and program Location: Kentucky Society of CPAs, 1735 Alliant Ave., Louisville (parking is available in rear of building; enter through lower level conference center) Prices: $25 for Members $35 for Non-members BluegrassPRSA News - News Wed, 29 Feb 2012 10:44:07 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=334 Guthrie/Mayes has an opening for an account service professional. Minimum of 1 to 3 years of PR and media relations experience is required. Past agency experience is a plus, but not required. This position will involve managing various client activities, plenty of multi-tasking. Good media relations and writing skills are necessary. Email Dan Hartlage at dhartlage@guthriemayes.com (mailto:dhartlage@guthriemayes.com) for more information. BluegrassPRSA News - News Tue, 28 Feb 2012 09:38:59 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=333 Co-sponsored by IABC-KY and Bluegrass PRSA IABC-KY and the Bluegrass Chapter of PRSA cordially invite you to our free networking event to be held Monday, Feb 20 at 5:30 p.m. at Havana Rumba. Meet and network with other communications professionals in Louisville! Talk with social media, corporate communication and public relations folks about the impact of today's economy on career trends No registration or cover charge! Free hors d'oeuvres while you network (cash bar) Let us know if you can attend - we would love to see a lot of members of both groups there. It's a great way to catch up with everyone! RSVP to this FREE event. When: Monday, February 20, 2012 from 5:30 PM to 7:00 PM EST Where: Havana Rumba 4115 Oechsli Avenue Louisville, KY 40207 BluegrassPRSA News - News Fri, 10 Feb 2012 11:22:20 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=332 The Power of the Picture: When was the last time you looked at a picture? Our bet is your answer would be within the past few minutes, or perhaps seconds. Visuals, images, pictures are everywhere around us, constantly, be they on signs, billboards, books, newspapers and magazines . . .did we leave anything out? Oh yes, the Internet (Wow---we almost forgot social media and P.R.!). Please join Dan Dry, Senior Vice President and Chief Visual Officer of Power Creative, for a look at and discussion about the impact that effective photography and the use of it can have on helping your clients communicate their messages. You will also have a chance to take a tour of the five buildings spread over five acres that make up Power Creative’s campus and hear remarks by President and CEO David Power. Award winning photographer, Dan Dry, currently holds the position of Chief Visual Officer and Senior Vice President at Power Creative, and is one of America’s most widely recognized photographers. He has won over 400 national and international photography, advertising and design awards during his career, including the St James Art Fair Gala’s Most Influential Artist for 2011. He also won the prestigious Gold Award as well as four Silver Awards in the 2011 LGDA 100 Show. Dan has received his profession’s highest honor, having been named the National Press Photographer of the Year by the National Press Photographers Association and most recently, he was honored with the 2011 Kentucky Photographer of the Year by the Kentucky News Photographers Association. Thursday, Feb 16, 2012 Networking at 5:30 p.m. Heavy hors d'oeuvres Power Creative to offer tours of their building Speaker at 6:00 p.m. Location: Power Creative 11701 Commonwealth Drive Louisville, Kentucky 40299 Prices: $25 for Members $35 for Non-members BluegrassPRSA News - News Tue, 24 Jan 2012 09:44:19 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=331 This offer will be the same as previous free Chapter campaigns. When a new member joins PRSA National during February and uses promotion code FEB12, they will receive a free one-year membership to the PRSA Chapter of their choice. PRSA National covers the cost of the first-year Chapter dues! We are also offering a free Section membership to new members joining in March, with promotion code MAR12, as well as discounts for existing PRSA members to join a Section (details for the Section promotion coming soon). In order to assist you, we’ve created a Promotion Materials website (https://www.prsa.org/MyPRSA/LeadershipTools/Chapters/Resources/Promotion_Materials/Feb12) within the Membership area of the Chapter Leadership Toolkit (http://www.prsa.org/MyPRSA/LeadershipTools/Chapters/) section of MyPRSA that provides tips and tools to get the most from this and all other promotions throughout the year. We have created these resources to expand our reach — all of which can be downloaded from the website. If you would like hard copies of the promotional flyer (https://www.prsa.org/MyPRSA/LeadershipTools/Chapters/Resources/Promotion_Materials/Documents/2012_Feb/Feb%202012%20Free%20Chapter%20Flyer.pdf), please contact me directly with your request. This free Chapter offer is open to new members and reinstating members who have been inactive for at least one year and rejoin as regular members. (Associate and renewing members are not eligible). Reimbursements to Chapters for this promotion are made with the monthly payments that National sends to Chapters for dues collected. Also, please be aware that during all National promotion months, we will be offering new Associate Members joining with less than two years of public relations experience a free one-year membership in the New Professionals Section. Details are available online also (https://www.prsa.org/MyPRSA/LeadershipTools/Chapters/Resources/Promotion_Materials/AssociateMembers). BluegrassPRSA News - News Tue, 24 Jan 2012 09:04:22 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=330 Given the theme for the 2011 Landmarks Awards competition- Knockout Public Relations and Communications -the Muhammad Ali Center proved a fitting locale for the event's 29th annual awards dinner. With more than 100 awards presented this year across eight categories, it was clear to see Louisville's community of top-notch communications and PR professionals know how to deliver knockout work. One highlight at the October 18th main event was the induction of veteran PR maven Dan Hartlage, a principal with Guthrie/Mayes, into the Landmarks of Excellence Hall of Fame. Another high point for the evening was the recognition of Mayor Greg Fischer as the 2011 Communicator of the Year. More than 200 guests attended this year's awards dinner. Landmarks is conducted by the PRSA Bluegrass Chapter and IABC of Kentucky to recognize outstanding PR and communications work. Entries for the annual competition are generally due in early August, with judging done by September and winners recognized in October, so watch for future details on how you can be part of this prestigious event. See the attached document for a list of all of 2011's Excellence, Merit and Honorable Mention award recipients. 2011_landmarks_winning_results_for_website BluegrassPRSA News - News Wed, 18 Jan 2012 09:28:06 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=329 Guthrie/Mayes Public Relations is seeking nominations for its inaugural GMPR Public Relations Student of the Year Award program. Undergraduate students majoring in subjects related to communications and public relations are eligible. The program is open to students of all Kentucky and metropolitan Louisville-area colleges and universities. Student of the Year nominations must be submitted to GMPR via a letter of recommendation from a faculty member. The selected Student of the Year will receive a paid ($3,000) eight-week summer 2012 internship at GMPR, along with a resume makeover and numerous opportunities to network with others in the public relations field. Nominations being accepted through January 31, 2012. For more details contact: Ashley Schaffner Guthrie/Mayes PR 502-625-1636 Guthrie/Mayes Public Relations, based in Louisville and with an office in Lexington, Ky., is one of the region’s largest independent public relations firms. It was founded in 1977. See www.guthriemayes.com, and follow the firm on Facebook (Guthrie/Mayes Public Relations) and Twitter (@GuthrieMayesPR). BluegrassPRSA News - News Tue, 17 Jan 2012 19:14:24 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=328 Company Name: The Kroger Co. Position Title: Associate Communications/Engagement Manager Department: Human Resources Position Reports To: Direct Line to Associate 1st Manager. Dotted Line to Division Talent Manager. Position supervises: N/A Pay Level: 9 Position Summary:
 The Associate Communications/Engagement Manager works alongside leaders and managers in all functional areas of the division to develop and implement strategies that drive engagement in Customer 1st, build loyalty, facilitate change and establish the company as the most reliable source of information for associates. The manager achieves business results through cross-functional collaboration with division and corporate leaders. The Associate Communications/Engagement Manager also directs all division aspects of the Associate 1st Survey as well as oversees a system of print, electronic and face-to-face channels to deliver targeted, strategic messages to associates. Minimum Position Qualifications: Bachelor’s degree 7-9 years experience in management roles … preferably in an employee communications role Please email resume to Ken Cusick at ken.cusick@kroger.com or contact him at 502-423-4919 for more information. BluegrassPRSA News - News Tue, 17 Jan 2012 18:32:40 +0100 http://www.bluegrassprsa.org/index.php?option=com_content&task=view&id=326 The Bluegrass Chapter is currently seeking a new chapter administrator for 2012. Interested candidates should contact Misty Cruse at misty@crusepr.com (mailto:misty@crusepr.com?subject=Chapter Administrator) for additional details. The complete job description is below. This position is financially compensated. chapter_administrator_job_description_11.11 (images/stories/chapter_administrator_job_description_11.11.pdf) BluegrassPRSA News - News Wed, 16 Nov 2011 18:07:18 +0100